pink keychain
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$309K$309K/yr · 1.9M searches
Price range
Okay$3.28–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,786.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pink keychain is a $309K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pink keychain market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $319K–$425K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,352
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
114
Top-5 brand share
44%
Top 20: 85%
Top-5 click share
37%
Top 20: 79%
Open market
51%
- LAEKOU15%
- Ecally10%
- EAQIOIL7%
- BONICI7%
- KANSPHY5%
- NICIFOAM5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top pink keychain search terms
- keychains bulk232K/yr
- pink keychain327K/yr
- bulk keychains150K/yr
- kawaii keychain205K/yr
- key chains bulk105K/yr
- keychain bulk104K/yr
- keychains for kids133K/yr
- y2k keychain98K/yr
- kids keychains94K/yr
- key chains for kids91K/yr
Top pink keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.144.4★1,502 rev
EAQIOIL Keychain Wristlet for Women Wristlet Keychains Bracelet Lanyard for Keys With Bow/Flower/Heart Keychain
EAQIOIL$9.984.6★174 rev
BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
BONICI$10.984.8★639 rev
Ecally 12 Cute Resin Bear Keychain Macaron Bear Keychains Candy Pendant Jewelry Gift Bag Key Ring Accessories for Girl Women (Blue Pink Purple Pink)
Ecally$14.544.6★382 rev
KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry
KANSPHY$7.034.8★2,830 rev
Newest
by launch date
MRUKATNUS 50Pcs Random Different Keychains Cute Keyring Bulk for Party Favors Classroom Prizes Students Incentives
MRUKATNUS$7.9046 rev
Ecally 12 Cute Resin Bear Keychain Macaron Bear Keychains Candy Pendant Jewelry Gift Bag Key Ring Accessories for Girl Women (Blue Pink Purple Pink)
Ecally$14.54382 rev
EQVYG 3PCS Mouse Ear Holder for Backpack Theme Park Trip Essentials Bag Charm Adjustable Keychain Colorful Lanyard Organizer Decor Pink Purple
EQVYG$9.93229 rev
POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box
POP MART$23.831,913 rev
LiYiQ 30 Pcs Cute Plush Keychains Kawaii Keychain Bulk for Birthday Goodie Bags Pinata Toys Classroom Prizes Party Favors
LiYiQ$22.97223 rev
Trending
90-day click momentum
NICIFOAM Artificial Faux Rabbit Fur Keychain Fluffy Heart Plush Ball Pom Charm Key Chain Cute Car Key Decor Purse Handbag for Women Light Pink
NICIFOAM$5.874.5★
MRUKATNUS 50Pcs Random Different Keychains Cute Keyring Bulk for Party Favors Classroom Prizes Students Incentives
MRUKATNUS$7.904.5★
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
ZoloAJay$3.914.5★
BIHRTC Key Ring Bracelet Car Keychain Holder Wristlet Silicone Women Beaded Bangle ChainsLight Pink2.5 inch
BIHRTC$5.594.8★
LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver
LEOBRO$5.884.6★
What buyers say about pink keychain
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and came on time”
“Money well spent”
“As described”
“Beautiful gift”
“Perfect size”
“Cute colors”
“soft and fluffy”
“These are great little key chains”
“Heavy duty”
“durable material”
What buyers complain about
“Really small”
“Breaks Easily”
“Not very good quality control”
“Ugly color”
“Super fragile”
“Way too expensive for what you get”
“Looks can be... Absolutely deceiving!”
“Feels heavy”
“on the thinner side”
“They smell really bad”
Top return reasons
Common questions
- Is pink keychain profitable to sell on Amazon United States?
- The niche generates $309K/yr across 42 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pink keychain niche?
- 36 brands and 114 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in pink keychain?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.3%.
- When does demand for pink keychain peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the pink keychain niche?
- Listings span $3.28–$26.30; the average listing price is $10.63 (sweet spot $15–$100). The average incumbent carries 1,786 reviews — the moat a new listing must climb.