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Pink Hoodie

Fail

Demand is soft, at -66.7% this quarter, so Pink Hoodie is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$133K/yr1.3M searches / yr
90-day growth
-66.7%search demand this quarter
Competition
14%top-5 click share · 63 brands · 104 sellers

Flapen Score

Pink Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Hoodie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Hoodie 1.3M times last year and spent an estimated $133K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -66.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-66.7%
Conversion, latest week
0.4%
Market size, estimated
$133Ka year
Peak month
October8.2× the quietest month
Top search term
pink sweatshirt391K searches a year

02 · Price

A sale here is worth $23.78.

Listings sell for $23.78 on average, from $7.94 to $57.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $23.78 that is $0 to $2K a year per listing.

Average price
$23.78inside the $15 to $100 sweet spot
Price range
$7.94–$57.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #666 within Fashion Hoodies & Sweatshirts. It carries 12,754 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
5.1%
Average rank
#666in Fashion Hoodies & Sweatshirts
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
12,754per listing
Listings tracked
191

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pink Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

63 rising

Sellers

104

Top-5 brand share

47%

Top 20: 80%

Top-5 click share

14%

Top 20: 33%

Open market

49%

  • Brand 123%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Pink Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Pink Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink sweatshirt391K/yr
  • pink zip up hoodie103K/yr
  • pink hoodie women175K/yr
  • pink hoodie men84K/yr
  • hot pink hoodie65K/yr
  • light pink hoodie74K/yr
  • pink sweatshirt for woman111K/yr
  • pink hoodies42K/yr
  • mens pink hoodie39K/yr
  • hoodie pink22K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Hoodie

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
23%of negative reviews mention “Size-Overall”
8.8%of orders come back
“RUns very small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pink Hoodie questions

Answered from the same tracked data.