pink hat
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Great$7.48–$44.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Market size
Okay$210K$210K/yr · 639K searches
Review moat
Bad5,282.6avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pink hat is a $210K/yr Amazon United States market (639K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
pink hat market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $268K–$358K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #362
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 74%
- Out of stock
- 1.8%
- Avg brand age
- 38 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
139
Top-5 brand share
41%
Top 20: 78%
Top-5 click share
19%
Top 20: 50%
Open market
54%
- Falari11%
- adidas9%
- Von Dutch8%
- CHOK.LIDS7%
- Amazon Essentials7%
- 475%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 3.3×
Top pink hat search terms
- pink hat177K/yr
- pink trucker hat68K/yr
- pink hats for women80K/yr
- pink baseball cap65K/yr
- hot pink hat33K/yr
- pink cap33K/yr
- pink hats28K/yr
- pink hat men27K/yr
- pink baseball hat15K/yr
- pink trucker hats for women17K/yr
Top pink hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Pink One Size
Amazon Essentials$9.584.5★185 rev
Womens Baseball Caps Pink Cute Baseball Caps for Women Men Trendy Adjustable Cute Hats Ideal for Workout Golf Running
American Trends$11.204.1★257 rev
adidas Womens Saturday Hat Relaxed Fit Strapback Baseball Cap Pulse Magenta Pink/2 OSFA
adidas$14.954.6★9,553 rev
Von Dutch Unisex Trucker Hat - Velvet Curved Bill Mesh Back Retro Classic Adjustable Snapback Baseball Cap for Men and Women Size One Size Pink Tint
Von Dutch$43.124.7★338 rev
KB-LOW PNK Classic Cotton Dad Hat Adjustable Plain Cap. Polo Style Low Profile (Unstructured) (Classic) Pink Adjustable
KBETHOS$8.724.4★28,948 rev
Newest
by launch dateAmazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Pink One Size
Amazon Essentials$9.58185 rev
adidas Womens Saturday Hat Relaxed Fit Strapback Baseball Cap Tropic Bloom/Pink Tint/3 OSFA
adidas$16.339,553 rev
Von Dutch Monogram Trucker Cap - Retro Snapback Cap for Men and Women - Adjustable Snap Fit Panel Mesh Rear Curved Bill Size One Size Pink Tint
Von Dutch$44.4883 rev
Falari Trucker Hat Baseball Cap Structured Plain Design 6 Panel Adjustable Size - Pink
Falari$9.94462 rev
Falari 5-Panel Mesh Baseball Cap Trucker Hat Structured Plain Design Cotton Adjustable Size - Pink
Falari$9.93391 rev
Trending
90-day click momentumadidas Womens Saturday Hat Relaxed Fit Strapback Baseball Cap Tropic Bloom/Pink Tint/3 OSFA
adidas$16.334.6★
FURTALK Sun Hats for Women Ponytail UV Protection Beach Summer Hat Wide Brim Packable Cowboy Hat Pink
FURTALK$16.034.5★
Von Dutch Monogram Trucker Cap - Retro Snapback Cap for Men and Women - Adjustable Snap Fit Panel Mesh Rear Curved Bill Size One Size Pink Tint
Von Dutch$44.484.7★
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Pink One Size
Amazon Essentials$9.584.5★
Von Dutch Unisex Trucker Hat - Velvet Curved Bill Mesh Back Retro Classic Adjustable Snapback Baseball Cap for Men and Women Size One Size Pink Tint
Von Dutch$43.124.7★
What buyers say about pink hat
What buyers praise and complain about, mined from review topics.What buyers love
“Classy fit”
“It was also very affordable for the quality”
“Comfortable easy to use”
“the color is accurate”
“Silky soft”
“Good Value”
“soft material”
“As described”
“The adjustable option is great”
“Easy to use”
What buyers complain about
“Not a good fit”
“Slides off”
“Wasn't comfortable”
“Colors did not match”
“Not as shown”
“falls off sometimes”
“Feels like Cheap material”
“the elastic gets loose after some time”
“Has a chemical odor”
“Disappointing experience and poor quality control”
Top return reasons
Common questions
- Is pink hat profitable to sell on Amazon United States?
- The niche generates $210K/yr across 118 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the pink hat niche?
- 62 brands and 139 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in pink hat?
- Top complaints mined from reviews: Size-Overall, Grip, Comfort-Overall. The return rate is 3.4%.
- When does demand for pink hat peak?
- Demand peaks in Oct; the busiest month runs 3.3× the quietest.
- What does it cost to enter the pink hat niche?
- Listings span $7.48–$44.48; the average listing price is $17.89 (sweet spot $15–$100). The average incumbent carries 5,283 reviews — the moat a new listing must climb.