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Pink Gown

Maybe

The top 5 products take only 16% of clicks. But an estimated 24.5% of orders come back, so Pink Gown is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$55K/yr797K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
16%top-5 click share · 89 brands · 151 sellers

Flapen Score

Pink Gown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Gown is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Gown market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Gown 797K times last year and spent an estimated $55K. The top 5 brands take 36% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 797K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
797K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
0.1%
Market size, estimated
$55Ka year
Peak month
March4.4× the quietest month
Top search term
pink bridesmaid dresses225K searches a year

02 · Price

A sale here is worth $57.64.

Listings sell for $57.64 on average, from $18.95 to $89.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $57.64 that is $0 to $6K a year per listing.

Average price
$57.64inside the $15 to $100 sweet spot
Price range
$18.95–$89.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
24.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #2,288 within Dresses. It carries 1,003 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
61%
Out of stock, average day
10.5%
Average rank
#2,288in Dresses
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
1,003per listing
Listings tracked
173

04 · Newcomers

13 of last year's 100 launches cleared the first-year sales bar.

100 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
100
Successful launches
13Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pink Gown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

89 rising

Sellers

151

Top-5 brand share

36%

Top 20: 69%

Top-5 click share

16%

Top 20: 35%

Open market

60%

  • Brand 18%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Pink Gown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.4×

Search terms

Top Pink Gown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink bridesmaid dresses225K/yr
  • blush pink bridesmaid dress105K/yr
  • pink bridesmaid dress59K/yr
  • pink gown72K/yr
  • light pink bridesmaid dress51K/yr
  • formal pink gowns for women26K/yr
  • pink floral wedding guest dress18K/yr
  • pink gowns and evening dresses31K/yr
  • pink evening gown28K/yr
  • pink gala dress21K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Gown

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
24.5%of orders come back
“very loose”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Gown questions

Answered from the same tracked data.