Is pink gown profitable to sell on Amazon United States?

The niche generates $55K/yr across 173 tracked products. 13 of 100 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the pink gown niche?

89 brands and 151 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in pink gown?

Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 24.5% — above our launch gate.

When does demand for pink gown peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.4× the quietest.

What does it cost to enter the pink gown niche?

Listings span $18.95–$89.30; the average listing price is $57.64 (sweet spot $15–$100). The average incumbent carries 1,003 reviews — the moat a new listing must climb.

pink gown

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but high returns (24.5%) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Price range

Incredible$18.95–$89.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$57.64

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,003.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Market size

Bad$55K

$55K/yr · 797K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad24.5%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns High Price Out of Stock

According to Flapen's Amazon United States niche tracking, pink gown is a $55K/yr Amazon United States market (797K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pink gown market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $58K–$72K; units × avg price
Conversion rate: 0.1%
Avg BSR: #2,288
Page quality: 0%
Prime: 61%
Sponsored: 93%
Out of stock: 10.5%
Avg brand age: 27 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

89 rising

Sellers

151

Top-5 brand share

36%

Top 20: 69%

Top-5 click share

16%

Top 20: 35%

Open market

60%

VOUIAO8%
LAGSHIAN8%
72styles8%
Ever-Pretty6%
ZESICA5%
Djqpi4%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -5.8% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.4×

Open Trend

Top pink gown search terms

pink bridesmaid dresses225K/yr -11.3%0.1% conv.
blush pink bridesmaid dress105K/yr -15.8%0.1% conv.
pink bridesmaid dress59K/yr +33.0%0.1% conv.
pink gown72K/yr -17.8%0.1% conv.
light pink bridesmaid dress51K/yr +3.6%0.1% conv.
formal pink gowns for women26K/yr -9.6%0.1% conv.
pink floral wedding guest dress18K/yr +93.4%0.0% conv.
pink gowns and evening dresses31K/yr -13.1%0.1% conv.
pink evening gown28K/yr +6.6%0.0% conv.
pink gala dress21K/yr -24.2%0.0% conv.

All search terms

Top pink gown products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VOUIAO Womens Formal Evening Gown Elegant Long Prom Dress Summer Wedding Guest Party Cocktail Bridesmaid Maxi Dress Pink M

VOUIAO$44.214.0★462 rev

72styles Womens Dusty Rose Ifinity Bridesmaids Dresses Elegant Maxi Long Wedding Guest Elastic Evening Gown Formal Prom Multi-Way Wrap

72styles$49.704.4★17,855 rev

Dokotoo Womens Ladies Elegant Floor Length A Line Wrap Deep V Neck Backless Ruched Pleated Ruffled Split Long Maxi Formal Evening Party Prom Dress Bridesmaid Wedding Guest Dresses for Women Pink M

Dokotoo$52.493.9★2,614 rev

AKMESXAY Light Pink Pleated Chiffon Short Sleeve Bridesmaid Dresses for Women Ruffle Slit Cowl Neck Floor Length A Line Formal Evening Dresses Size 8

AKMESXAY$71.454.5★11 rev

Gekaioe Maxi Floral Bridesmaid Dresses for Women Long Blush Pink Lace Prom Dress Backless Boho Cowl Neck Formal Evening Gown Petite Size 2

Gekaioe$57.894.5★29 rev

Newest

by launch date

Djqpi Mermaid Bridesmaid Dress for Wedding Corset Ruched Square Neck Formal Evening Party Gowns Blush Pink Size 6

Djqpi$73.074 rev

3mo ago

Djqpi Chiffon Long Prom Dress with Scarf Blush Pink Sweetheart Neckline Strapless Bridesmaid Dresses for Wedding Size 2

Djqpi$68.592 rev

3mo ago

SOLY HUX Womens Wedding Guest Dress Sundresses Ruffle Layered Halter Backless Flowy Formal Maxi Dresses Solid Pink Medium

SOLY HUX$69.96152 rev

4mo ago

AKMESXAY Light Pink Pleated Chiffon Short Sleeve Bridesmaid Dresses for Women Ruffle Slit Cowl Neck Floor Length A Line Formal Evening Dresses Size 8

AKMESXAY$71.4511 rev

5mo ago

ZESICA Cocktail Wedding Guest Dresses for Women 2026 Summer Strapless Floral Bodycon Mesh Tube Formal Party Midi Dress Pink Medium

ZESICA$53.44507 rev

6mo ago

What buyers say about pink gown

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fit great”

Quality-Overall10%

“Beautiful well made”

Comfort-Overall10%

“SO comfortable”

Shape/Style9%

“Beautiful dress”

Material Quality8%

“Soft material”

Color7%

“color was true”

Stretchability/Expandability/Elasticity3%

“Definitely has a good stretch to it”

Value For Money2%

“Perfect for price”

Advertised Vs Actual Product2%

“Looks exactly like the photos”

Thickness1%

“The fabric is thick”

What buyers complain about

Size-Overall21%

“very loose”

Material Quality11%

“Cheap Material”

Color8%

“color is off as well”

Chest Fit7%

“The bust runs a bit small”

Quality-Overall6%

“Poor quality”

Wrinkles2%

“It had brown stains on it and the bag was already wrinkled and open”

Shape/Style2%

“I had a hard time getting a flattering fit on the top”

Transparency2%

“however the pink one that I chose for my bay shower is unfortunately completely see through”

Value For Money2%

“It looks expensive”

Smell2%

“I can smell the underarm deodorant”

Top return reasons

Size-Overall35%

Chest Fit10%

Length9%

Color8%

Material Quality8%

Waist Fit6%

Shape/Style4%

Hip Fit3%

Advertised Vs Actual Product3%

Shoulder Fit2%

Common questions

Is pink gown profitable to sell on Amazon United States?: The niche generates $55K/yr across 173 tracked products. 13 of 100 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the pink gown niche?: 89 brands and 151 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in pink gown?: Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 24.5% — above our launch gate.
When does demand for pink gown peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.4× the quietest.
What does it cost to enter the pink gown niche?: Listings span $18.95–$89.30; the average listing price is $57.64 (sweet spot $15–$100). The average incumbent carries 1,003 reviews — the moat a new listing must climb.