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pink flannel

Skip it

High returns (15.5%) — this niche doesn't clear our bar today.

Market size 6Growth 4Conversion 6Competition 78Returns 0Price range 82Avg price 90Brand share 55Review moat 40Quality gap 73

Avg price

Great$21.12

avg listing price — sweet spot $15–$100

Price range

Great$12.08–$30.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,508.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$24K

$24K/yr · 249K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-42.2%

90-day search growth — must beat 0% to launch

Returns

Bad15.5%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, pink flannel is a $24K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pink flannel market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$32K–$42K
units × avg price
Conversion rate
0.5%
Avg BSR
#800
Page quality
0%
Prime
100%
Sponsored
85%
Out of stock
13.3%
Avg brand age
28 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

29

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

37%

Top 20: 70%

Open market

24%

  • CHYRII22%
  • Zeagoo17%
  • splensive14%
  • YepMoll14%
  • NUOREEL5%
  • Match4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.2% search growth over the last 90 days.
15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.1×

Top pink flannel search terms

  • pink flannel45K/yr
  • pink plaid shirt30K/yr
  • pink flannel shirt women78K/yr
  • pink plaid17K/yr
  • pink plaid shirt women30K/yr
  • pink flannel shirt11K/yr
  • pink and black flannel4K/yr
  • hot pink flannel4K/yr
  • womens pink flannel shirt10K/yr
  • pink plaid flannel shirt6K/yr
All search terms

Top pink flannel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7256%$1K9%$2K12%$3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pink flannel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Good fit”

Color15%

“the color was accurate”

Quality-Overall10%

“Decent quality”

Comfort-Overall7%

“It is comfortable”

Material Quality6%

“Material is nice and thick”

Soft Feel6%

“They are as soft as they promise”

Shape/Style5%

“Looks fantastic white pants, shorts and a white skirt”

Weight Light4%

“Great lightweight flannel”

Value For Money2%

“Decent price”

Advertised Vs Actual Product2%

“Just as described”

What buyers complain about

Size-Overall29%

“bigger than expected”

Material Quality11%

“Scratchy material”

Sleeve Fit7%

“Sleeves and body are long, way offfrom the size chart”

Allergies4%

“A little bit itchy”

Color4%

“I wasnt too fond of the color”

Advertised Vs Actual Product2%

“Different than the photo”

Product Condition2%

“Old and Used Shacket”

Durability2%

“this shirt shrunk drastically”

Hard Feel2%

“Not soft”

Thickness2%

“Pretty thin and pretty scratchy”

Top return reasons

Size-Overall45%
Color9%
Length7%
Chest Fit7%
Material Quality6%
Sleeve Fit5%
Advertised Vs Actual Product3%
Shoulder Fit2%
Arm Fit2%
Thin2%

Common questions

Is pink flannel profitable to sell on Amazon United States?
The niche generates $24K/yr across 60 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (37/100).
How competitive is the pink flannel niche?
25 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in pink flannel?
Top complaints mined from reviews: Size-Overall, Material Quality, Sleeve Fit. The return rate is 15.5% — above our launch gate.
When does demand for pink flannel peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 7.1× the quietest.
What does it cost to enter the pink flannel niche?
Listings span $12.08–$30.63; the average listing price is $21.12 (sweet spot $15–$100). The average incumbent carries 2,509 reviews — the moat a new listing must climb.