pink coat
Skip itHigh returns (14.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.52avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$13.58–$75.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,653.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 596K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.7%90-day search growth — must beat 0% to launch
Returns
Bad14.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, pink coat is a $70K/yr Amazon United States market (596K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pink coat market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $86K–$104K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 4.9%
- Avg brand age
- 36 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
64 rising
Sellers
68
Top-5 brand share
48%
Top 20: 75%
Top-5 click share
22%
Top 20: 46%
Open market
49%
- luvamia29%
- Vetinee7%
- Unilexi4%
- Wrangler Authentics4%
- Kedera3%
- ebossy3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 5.7×
Top pink coat search terms
- pink denim jacket69K/yr
- pink jean jacket55K/yr
- pink jean jacket women24K/yr
- hot pink jacket48K/yr
- pink cropped jacket35K/yr
- pink coat91K/yr
- light pink jacket29K/yr
- pink denim jacket women14K/yr
- pink bomber jacket20K/yr
- hot pink jacket women22K/yr
Top pink coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
luvamia Womens Classic Casual Long Sleeves Jacket Basic Button Down Trucker Jacket Coat Womens Jean Jacket Spring Jackets For Women Pink Large Fits Size 12 / Size 14
luvamia$41.274.5★6,804 rev
luvamia Womens Classic Casual Long Sleeves Jean Jackets for Women Button Down Trucker Jacket Coat Pink Medium Fits Size 8 / Size 10
luvamia$40.174.5★6,804 rev
Luvamia Womens Stretchy Denim Jean Jacket - Pink Long Sleeve Button Down Size 12/14
luvamia$36.094.4★1,303 rev
Wrangler Authentics Womens Stretch Denim Jacket Dusty Rose Large
Wrangler Authentics$39.224.6★23,529 rev
Vetinee Womens Pink Ladies Jacket Oversized Boyfriend Magenta Pink Front Button Up Frayed Raw Hem Long Sleeve Pockets Denim Jean Jacket Shacket Large Size 12 Size 14
Vetinee$36.474.2★6,180 rev
Newest
by launch dateWrangler Authentics Womens Stretch Denim Jacket Dusty Rose Large
Wrangler Authentics$39.2223,529 rev
Kedera Denim Jacket for Women Oversized Long Sleeve Pink Button Down Shacket Jacket Fall Loose Coat with Pockets
Kedera$40.0287 rev
luvamia Denim Jackets for Women Trendy Long Sleeve Distressed Jean Button Down Hot Pink Ladies Jacket Distressed Denim Jacket Womens Jean Jackets Shirt Shacket Hot Pink Size Medium US 8 to 10
luvamia$26.4164 rev
G Gradual Ladies Light Pink Athletic Clothing Slim Fit Full Zip Thumb Holes Sports Yoga Jacket For Training (Light Pink M)
G Gradual$36.7466 rev
Traleubie Womens Cropped Blazers for Work Casual 3/4 Sleeve Lapel Collar Suit Jacket Business Outfit Pink S
Traleubie$31.73243 rev
Trending
90-day click momentumG Gradual Ladies Light Pink Athletic Clothing Slim Fit Full Zip Thumb Holes Sports Yoga Jacket For Training (Light Pink M)
G Gradual$36.744.1★
Traleubie Womens Cropped Blazers for Work Casual 3/4 Sleeve Lapel Collar Suit Jacket Business Outfit Pink S
Traleubie$31.734.2★
Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-Pink-L)
Unilexi$30.994.5★
Vetinee Womens Pink Basic Stretch Fitted Casual Button Down Truker Denim Jacket Long Sleeve Pockets Jean Coat Large Size 12 Size 14
Vetinee$37.494.4★
Metietila Womens Cropped Denim Jacket Button Down Oversized Pink Jean Jacket Shacket Trucker Coat with Pockets X-Larege
Metietila$43.254.3★
What buyers say about pink coat
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Perfect pink color”
“is well made”
“Love this super lightweight little jacket to wear alone or with a cute tshirt”
“So comfortable”
“Soft and warm”
“Affordable”
“the material is slightly stretchy with a flattering fit”
“The material is lightweight and extremely comfortable”
“Cute and stylish”
What buyers complain about
“Runs large”
“The color pink is a little paler than the photo”
“Not Shaped Correctly”
“Saddened cannot find decent pieces anymore”
“Its way thinner than what I expected”
“Thin material”
“the stitching is incredibly sloppy”
“The wrinkles are very stubborn”
“Smelly”
“It isnt very soft”
Top return reasons
Common questions
- Is pink coat profitable to sell on Amazon United States?
- The niche generates $70K/yr across 119 tracked products. 1 of 31 products launched in the last 360 days are still selling. 90-day search growth is -46.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the pink coat niche?
- 64 brands and 68 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in pink coat?
- Top complaints mined from reviews: Size-Overall, Color, Shape/Style. The return rate is 14.1% — above our launch gate.
- When does demand for pink coat peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 5.7× the quietest.
- What does it cost to enter the pink coat niche?
- Listings span $13.58–$75.02; the average listing price is $34.52 (sweet spot $15–$100). The average incumbent carries 2,654 reviews — the moat a new listing must climb.