Pink Coat

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

596K

Growth, 90 days vs prior 90

-46.7%

Conversion, latest week

0.3%

Market size, estimated

$70Ka year

Peak month

October5.7× the quietest month

Top search term

pink denim jacket69K searches a year

Listings sell for $34.52 on average, from $13.58 to $75.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $34.52 that is $0 to $3K a year per listing.

Average price

$34.52inside the $15 to $100 sweet spot

Price range

$13.58–$75.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

14.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #192 within Coats, Jackets & Vests. It carries 2,654 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

4.9%

Average rank

#192in Coats, Jackets & Vests

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,654per listing

Listings tracked

119

31 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months