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Pink Choker

Fail

Shoppers spend an estimated $53K a year here, so Pink Choker is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$53K/yr140K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
54%top-5 click share · 29 brands · 38 sellers

Flapen Score

Pink Choker against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Choker is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Choker market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Choker 140K times last year and spent an estimated $53K. The top 5 brands take 58% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
3.3%
Market size, estimated
$53Ka year
Peak month
October3.3× the quietest month
Top search term
pink choker63K searches a year

02 · Price

A sale here is worth $11.48.

Listings sell for $11.48 on average, from $5.43 to $19.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.48 that is $0 to $1K a year per listing.

Average price
$11.48under the $15 to $100 sweet spot
Price range
$5.43–$19.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #834 within Chokers. It carries 485 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#834in Chokers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
485per listing
Listings tracked
33

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pink Choker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

38

Top-5 brand share

58%

Top 20: 90%

Top-5 click share

54%

Top 20: 84%

Open market

37%

  • Brand 122%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Pink Choker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.3×

Search terms

Top Pink Choker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink choker63K/yr
  • pink collar for women17K/yr
  • pink choker necklace22K/yr
  • hot pink choker15K/yr
  • pink choker necklace for women11K/yr
  • choker pink6K/yr
  • pink lace choker6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Choker

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
21%of negative reviews mention “Chain/Key Quality”
3.8%of orders come back
“chain to easy to break”
A buyer, on “Chain/Key Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pink Choker questions

Answered from the same tracked data.