Is pink cardigan profitable to sell on Amazon United States?

The niche generates $268K/yr across 113 tracked products. 1 of 35 products launched in the last 360 days are still selling. 90-day search growth is -62.6%. Flapen's verdict: Skip it (45/100).

How competitive is the pink cardigan niche?

39 brands and 46 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in pink cardigan?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 10.2% — above our launch gate.

When does demand for pink cardigan peak?

Demand peaks in Jan–Feb–Oct; the busiest month runs 7.8× the quietest.

What does it cost to enter the pink cardigan niche?

Listings span $10.65–$34.61; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 5,179 reviews — the moat a new listing must climb.

pink cardigan

Skip it

Soft demand (-62.6% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great$21.95

avg listing price — sweet spot $15–$100

Price range

Great$10.65–$34.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$268K

$268K/yr · 1.6M searches

Review moat

Bad5,178.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.2%

return rate — above 5% kills the launch gate

Growth

Bad-62.6%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, pink cardigan is a $268K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pink cardigan market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $274K–$329K; units × avg price
Conversion rate: 0.7%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 2.7%
Avg brand age: 32 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

67%

Top 20: 91%

Top-5 click share

18%

Top 20: 46%

Open market

29%

GRACE KARIN29%
Amazon Essentials24%
GRECERELLE5%
PRETTYGARDEN5%
Trendy Queen4%
LETDIOSTO3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.6% search growth over the last 90 days.

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 7.8×

Open Trend

Top pink cardigan search terms

pink cardigan639K/yr -58.5%0.5% conv.
pink cardigan for women322K/yr -60.5%0.8% conv.
light pink cardigan87K/yr -43.6%0.7% conv.
light pink cardigan for women39K/yr -27.2%0.9% conv.
hot pink sweater133K/yr -84.4%0.2% conv.
pink sweater cardigan32K/yr +9.9%0.5% conv.
womens pink cardigan32K/yr -64.7%0.7% conv.
baby pink cardigan17K/yr -41.2%0.6% conv.
pink cardigan plus size21K/yr -54.6%0.1% conv.
pink cardigan sweater25K/yr -62.6%0.5% conv.

All search terms

Top pink cardigan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRACE KARIN Pink Cardigan Sweaters for Women Lightweight Cardigans for Women Trendy Spring Outfits Summer Clothes XL

GRACE KARIN$17.804.5★3,220 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Pink Small

Amazon Essentials$13.414.4★19,543 rev

GRACE KARIN Pink Cardigan Sweaters for Women Lightweight Cardigans for Women Trendy Spring Outfits Summer Clothes Shrug L

GRACE KARIN$17.894.5★3,220 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Light Pink Large

Amazon Essentials$15.054.4★19,543 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Pink X-Large

Amazon Essentials$14.334.4★19,543 rev

Newest

by launch date

GRACE KARIN Shrugs for Women Lightweight 3/4 Sleeve Dressy Cardigan Sweaters Womens Summer Button Down Sweater(Pink Medium)

GRACE KARIN$22.94153 rev

5mo ago

GRECERELLE Pink Cardigan Sweaters for Women Lightweight Crewneck Button Down Soft Knit Dressy Cardigans 2026

GRECERELLE$19.34200 rev

6mo ago

GRACE KARIN Womens Cardigan Sweaters Trendy Cropped Cardigans Lightweight Button Up Long Sleeve Tops Pink M

GRACE KARIN$23.34131 rev

6mo ago

LETDIOSTO Womens Cropped Cardigan Sweater Button-Down Crewneck Knit Soft Lightweight Long Sleeve for Layering Pink S

LETDIOSTO$24.821,003 rev

8mo ago

Ezbelle Summer Crop Tops Womens V Neck Sweater Long Sleeve Button Down Tshirt Ladies Trendy Knit Lightweight Sweaters Cardigan Mothers Clothes LightPink M

Ezbelle$24.29272 rev

1y ago

What buyers say about pink cardigan

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fits to size”

Quality-Overall12%

“Amazing quality”

Color12%

“The color is vibrant”

Soft Feel9%

“Butter soft”

Weight Light7%

“I love this lightweight sweater”

Comfort-Overall6%

“Comfortable and Stylish”

Material Quality4%

“Good material”

Shape/Style3%

“Love the shape”

Value For Money3%

“Reasonable price”

Warmth2%

“It keeps me warm”

What buyers complain about

Size-Overall22%

“Runs large”

Quality-Overall9%

“Low quality”

Color7%

“Color not correct”

Durability4%

“got torn easily”

Material Quality4%

“Cheap material”

Stitch/Finish/Polish3%

“Stitching comes out of entire top of shoulder”

Gap/Hole2%

“it arrived with a hole in the armpit”

Thickness2%

“It is not sheer thin fabric”

Pilling/Linting2%

“Heavy Pilling”

Thin2%

“Thin material”

Top return reasons

Size-Overall49%

Color12%

Length6%

Material Quality5%

Sleeve Fit4%

Chest Fit4%

Thin3%

Shoulder Fit2%

Shape/Style2%

Advertised Vs Actual Product2%

Common questions

Is pink cardigan profitable to sell on Amazon United States?: The niche generates $268K/yr across 113 tracked products. 1 of 35 products launched in the last 360 days are still selling. 90-day search growth is -62.6%. Flapen's verdict: Skip it (45/100).
How competitive is the pink cardigan niche?: 39 brands and 46 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in pink cardigan?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 10.2% — above our launch gate.
When does demand for pink cardigan peak?: Demand peaks in Jan–Feb–Oct; the busiest month runs 7.8× the quietest.
What does it cost to enter the pink cardigan niche?: Listings span $10.65–$34.61; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 5,179 reviews — the moat a new listing must climb.