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Pink Cardigan

Fail

Demand is soft, at -62.6% this quarter, so Pink Cardigan is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$268K/yr1.6M searches / yr
90-day growth
-62.6%search demand this quarter
Competition
18%top-5 click share · 39 brands · 46 sellers

Flapen Score

Pink Cardigan against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Cardigan is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Cardigan market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Cardigan 1.6M times last year and spent an estimated $268K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-62.6%
Conversion, latest week
0.7%
Market size, estimated
$268Ka year
Peak month
February7.8× the quietest month
Top search term
pink cardigan639K searches a year

02 · Price

A sale here is worth $21.95.

Listings sell for $21.95 on average, from $10.65 to $34.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $21.95 that is $0 to $2K a year per listing.

Average price
$21.95inside the $15 to $100 sweet spot
Price range
$10.65–$34.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #153 within Sweaters. It carries 5,179 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#153in Sweaters
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,179per listing
Listings tracked
113

04 · Newcomers

1 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pink Cardigan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

46

Top-5 brand share

67%

Top 20: 91%

Top-5 click share

18%

Top 20: 46%

Open market

29%

  • Brand 129%
  • Brand 224%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Pink Cardigan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 7.8×

Search terms

Top Pink Cardigan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink cardigan639K/yr
  • pink cardigan for women322K/yr
  • light pink cardigan87K/yr
  • light pink cardigan for women39K/yr
  • hot pink sweater133K/yr
  • pink sweater cardigan32K/yr
  • womens pink cardigan32K/yr
  • baby pink cardigan17K/yr
  • pink cardigan plus size21K/yr
  • pink cardigan sweater25K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Cardigan

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
10.2%of orders come back
“Runs large”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pink Cardigan questions

Answered from the same tracked data.