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Pink Cape

Fail

An estimated 10.3% of orders come back, so Pink Cape is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$34K/yr73K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
44%top-5 click share · 27 brands · 31 sellers

Flapen Score

Pink Cape against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Cape is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Cape market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Cape 73K times last year and spent an estimated $34K. The top 5 brands take 47% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
2.5%
Market size, estimated
$34Ka year
Peak month
October9.4× the quietest month
Top search term
pink cape44K searches a year

02 · Price

A sale here is worth $18.83.

Listings sell for $18.83 on average, from $7.15 to $37.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.83 that is $0 to $2K a year per listing.

Average price
$18.83inside the $15 to $100 sweet spot
Price range
$7.15–$37.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #620 within Accessory Sets. It carries 641 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#620in Accessory Sets
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
641per listing
Listings tracked
33

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pink Cape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

31

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

44%

Top 20: 86%

Open market

47%

  • Brand 118%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Pink Cape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.4×

Search terms

Top Pink Cape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink cape44K/yr
  • pink cloak15K/yr
  • pink superhero cape4K/yr
  • pink cape for women10K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Cape

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
10.3%of orders come back
“I felt like this fit horrible”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Cape questions

Answered from the same tracked data.