pink cape
Skip itHigh returns (10.3%) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Price range
Good$7.15–$37.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good641.03avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 73K searches
Returns
Bad10.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, pink cape is a $34K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pink cape market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $38K–$47K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #620
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 5.7%
- Avg brand age
- 37 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
31
Top-5 brand share
47%
Top 20: 93%
Top-5 click share
44%
Top 20: 86%
Open market
47%
- CHICGAL18%
- Amiblvowa9%
- D.Q.Z7%
- ADJOY7%
- Colorful House7%
- Hedovan6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.4×
Top pink cape search terms
- pink cape44K/yr
- pink cloak15K/yr
- pink superhero cape4K/yr
- pink cape for women10K/yr
Top pink cape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Womens Capelets Shawls and Wraps for Evening Dress Chiffon Capes Wedding Cover Up Pink
CHICGAL$13.824.4★360 rev
Amiblvowa Women Chiffon Capelet Sheer Mesh Bridal Cape Shawl Wraps Asymmetrical High Low Flowy Wedding Party Cover Up Poncho (Pink ONE SIZE)
Amiblvowa$14.974.0★36 rev
Adult Superhero Cape and Mask for Man and Woman - Dress Up Superhero Costume for Party or Vacation Bibble School (Hot Pink)
ADJOY$8.624.4★2,553 rev
Colorful House Adult Renaissance Cloak Gothic Witch Cape with Hooded Medieval Halloween Capes(Pink 39)
Colorful House$16.824.5★195 rev
Hedovan Women Chiffon Cape Poncho Sheer Mesh Long Shawl Wrap High-Low Capelet Bridal Wedding Evening Dress Cover Up(Flowy Pink One Size)
Hedovan$17.433.8★64 rev
Newest
by launch date
Women Sheer Chiffon Cape Shawl Wraps for Evening Dresses Poncho Top Capelet Cover Up Wedding Bridal Formal Party (A1 Pink One Size)
Engofs$15.607 rev
Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Pink One Size
Avidlove$11.7663 rev
Hedovan Women Chiffon Cape Poncho Sheer Mesh Long Shawl Wrap High-Low Capelet Bridal Wedding Evening Dress Cover Up(Flowy Pink One Size)
Hedovan$17.4364 rev
Amiblvowa Women Chiffon Capelet Sheer Mesh Bridal Cape Shawl Wraps Asymmetrical High Low Flowy Wedding Party Cover Up Poncho (Pink ONE SIZE)
Amiblvowa$14.9736 rev
GRAJTCIN Womens Medieval Cloak Renaissance Cape Velvet Princess Royal Halloween Christmas Costume (43.3 Pink)
GRAJTCIN$29.83179 rev
Trending
90-day click momentum
SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Pink)
SaphiRose$14.174.6★
Women Sheer Chiffon Cape Shawl Wraps for Evening Dresses Poncho Top Capelet Cover Up Wedding Bridal Formal Party (A1 Pink One Size)
Engofs$15.605.0★
Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Pink One Size
Avidlove$11.764.2★
Hedovan Women Chiffon Cape Poncho Sheer Mesh Long Shawl Wrap High-Low Capelet Bridal Wedding Evening Dress Cover Up(Flowy Pink One Size)
Hedovan$17.433.8★
Dajiahao Adult Superhero Cape and Mask for Man and Woman - Halloween Vampire Cloak Super hero Party Capes Superhero Costume(pink-120cm)
Dajiahao$9.584.2★
What buyers say about pink cape
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Fit”
“The color is beautiful”
“Very reasonable price for this elegant shawl”
“Love the shape which can be worn many different ways”
“Will be perfect for a cool evening”
“Nice soft material”
“Great color soft”
“Did the job”
“If your looking for a thick weight shawl its for you”
“its super easy to use”
What buyers complain about
“I felt like this fit horrible”
“Kind of luck of the draw when you purchase the lighter colors”
“a huge disappointment while I was wearing it”
“Cheaply made”
“Awful material”
“odd shoulders”
“it will cost you 12 times the value of the item to return it”
“did not function for me”
Top return reasons
Common questions
- Is pink cape profitable to sell on Amazon United States?
- The niche generates $34K/yr across 33 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the pink cape niche?
- 27 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in pink cape?
- Top complaints mined from reviews: Size-Overall, Color, Comfort-Overall. The return rate is 10.3% — above our launch gate.
- When does demand for pink cape peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 9.4× the quietest.
- What does it cost to enter the pink cape niche?
- Listings span $7.15–$37.81; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.