pink bunny ears
Skip itSoft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great473.06avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.00avg listing price — sweet spot $15–$100
Price range
Okay$5.45–$21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Bad8.5%return rate — above 5% kills the launch gate
Market size
Bad$24K$24K/yr · 83K searches
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink bunny ears is a $24K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pink bunny ears market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #2,558
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 10.7%
- Avg brand age
- 30 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
39
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
40%
Top 20: 84%
Open market
49%
- SATINIOR10%
- Funcredible10%
- HPMAISON9%
- SARATA8%
- CHEU7%
- KHC-KHF7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 19.6×
Top pink bunny ears search terms
- pink bunny ears71K/yr
- bunny ears pink6K/yr
- hot pink bunny ears7K/yr
Top pink bunny ears products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funcredible Pink Bunny Ears Headband Velvet Bendable Rabbit Ears Fluffy Bunny Costume Accessories for Parties and Concerts - Rabbit Costume for Women and Men
Funcredible$9.954.1★68 rev
HPMAISON Bunny Ears Headbands for Women Cute Rabbit Ears Easter Hairband Pink Big-Eared Rabbit Plush Cosplay Costume Furry Headband Party Accessories Halloween Christmas Theme Masquerade Party Favors
HPMAISON$10.334.1★54 rev
SATINIOR Bunny Costume Set Rabbit Ear Headband Collar Bow Tie Costume Cuffs Rabbit Tail for Halloween Party(Rose Red)
SATINIOR$13.774.3★3,491 rev
CHEU Easter Bunny Headband and Pom Pom tail set for rabbit costume (pink)
CHEU$9.764.4★222 rev
KHC-KHF Easter-Headband Bunny-Headbands Halloween Plush Rabbit Ear Costume Bunny Headband Tail Accessories Party Makeup Birthday Favors s Adult Headwear
KHC-KHF$5.494.5★84 rev
Newest
by launch date
DaliDali bunny ears Headband for adults bunny costume headband (1 Pink)
DaliDali$6.901 rev
HAOAN Animal Bunny Ears Headband Faux Fur Furry Headwear Hairband for Easter Halloween Party Christmas
HAOAN$14.768 rev
KHC-KHF Easter-Headband Bunny-Headbands Halloween Plush Rabbit Ear Costume Bunny Headband Tail Accessories Party Makeup Birthday Favors s Adult Headwear
KHC-KHF$5.4984 rev
Haakong Bunny Ears Headband Long Furry Rabbit Ears Headband Bunny Costume Accessories for Women (Pink)
Haakong$5.6511 rev
M&G House Easter Bunny Ears Headband with Tail Floppy Rabbit Ears Costume Accessories for Easter Party Cosplay Photoshoots and Dress Up Adult
M&G House$5.455 rev
Trending
90-day click momentumHAOAN Animal Bunny Ears Headband Faux Fur Furry Headwear Hairband for Easter Halloween Party Christmas
HAOAN$14.764.1★
DaliDali bunny ears Headband for adults bunny costume headband (1 Pink)
DaliDali$6.905.0★
COSYEARS Animal Bunny Ears Headband Artificial Plush Headwear Halloween Christmas Party Costume Accessories
COSYEARS$14.714.5★
KHC-KHF Easter-Headband Bunny-Headbands Halloween Plush Rabbit Ear Costume Bunny Headband Tail Accessories Party Makeup Birthday Favors s Adult Headwear
KHC-KHF$5.494.5★
Haakong Bunny Ears Headband Long Furry Rabbit Ears Headband Bunny Costume Accessories for Women (Pink)
Haakong$5.654.7★
What buyers say about pink bunny ears
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“Very well made”
“They are a soft, fuzzy fur and well built”
“Comfortable”
“Very fully and warm”
“The color is true to the pictures”
“The ears are easy to work with”
“Adorable foldable”
“durable”
“lightweight”
What buyers complain about
“Nothing like the image”
“too big”
“leaves sharp pieces when it broke off from the tail”
“only problem i had was they are fragile when adjusting the ear positions on the headband”
“Its actually an ugly bright pink”
“seems like there are things inside thats broken”
“The pin that connects to the tail broke within 30min of my child wearing it for her class project”
“Very cheaply made”
“they slipped off over and over”
“However, the ears are rather top-heavy and the headband is thin and weak”
Top return reasons
Common questions
- Is pink bunny ears profitable to sell on Amazon United States?
- The niche generates $24K/yr across 35 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the pink bunny ears niche?
- 31 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in pink bunny ears?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Sharpness. The return rate is 8.5% — above our launch gate.
- When does demand for pink bunny ears peak?
- Demand peaks in Oct–Nov; the busiest month runs 19.6× the quietest.
- What does it cost to enter the pink bunny ears niche?
- Listings span $5.45–$21.75; the average listing price is $11.00 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.