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Pink Beanie

Fail

Demand is soft, at -80.9% this quarter, so Pink Beanie is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$154K/yr389K searches / yr
90-day growth
-80.9%search demand this quarter
Competition
34%top-5 click share · 28 brands · 68 sellers

Flapen Score

Pink Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Beanie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Beanie 389K times last year and spent an estimated $154K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -80.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-80.9%
Conversion, latest week
3.4%
Market size, estimated
$154Ka year
Peak month
December15.5× the quietest month
Top search term
pink beanie125K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $4.96 to $26.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.74 that is $3K to $6K a year per listing.

Average price
$11.74under the $15 to $100 sweet spot
Price range
$4.96–$26.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #380 within Skullies & Beanies. It carries 10,188 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#380in Skullies & Beanies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
10,188per listing
Listings tracked
48

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pink Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

68

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

34%

Top 20: 73%

Open market

34%

  • Brand 127%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Pink Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.5×

Search terms

Top Pink Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink beanie125K/yr
  • hot pink beanie27K/yr
  • pink beanie men9K/yr
  • pink carhartt beanie60K/yr
  • pink beanie for women27K/yr
  • pink carhartt hat20K/yr
  • light pink beanie12K/yr
  • pink winter hat26K/yr
  • beanie pink7K/yr
  • pink beanies for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Beanie

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Warmth”
35%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Tight”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Beanie questions

Answered from the same tracked data.