pink beanie
Skip itSoft demand (-80.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$4.96–$26.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$154K$154K/yr · 389K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad10,188.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-80.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink beanie is a $154K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
pink beanie market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $176K–$235K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #380
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 8.8%
- Avg brand age
- 41 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
68
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
34%
Top 20: 73%
Open market
34%
- Carhartt27%
- Gelante17%
- MaxNova9%
- ZOORON7%
- ROYBENS4%
- Pooyikoi3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.5×
Top pink beanie search terms
- pink beanie125K/yr
- hot pink beanie27K/yr
- pink beanie men9K/yr
- pink carhartt beanie60K/yr
- pink beanie for women27K/yr
- pink carhartt hat20K/yr
- light pink beanie12K/yr
- pink winter hat26K/yr
- beanie pink7K/yr
- pink beanies for women4K/yr
Top pink beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Pink Glow One Size
Carhartt$20.904.8★150,550 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hot Pink
Gelante$7.694.6★1,001 rev
MaxNova Hot Pink Beanie
MaxNova$9.564.7★4,460 rev
Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-LT Pink-3PC
Gelante$12.914.6★1,275 rev
Carhartt Womens Knit Heart Patch Beanie Rose Tint One Size
Carhartt$19.924.6★290 rev
Newest
by launch date
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Light Pink
WDAIYEK$11.3529 rev
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Pink
Scotamalone$5.6764 rev
TaowaveWomen Beanie Y2k Hat MEA Culpa Graphic Beanies Designs Winter Hat Knit Skull Cap for Women (US Alpha One Size Pink Pink)
Taowave$7.52117 rev
Carhartt Womens Knit Heart Patch Beanie Rose Tint One Size
Carhartt$19.92290 rev
Beanie for Men Women Unisex Knitted Caps Soft Cuffed Plain Hat for Winter Warm (US Alpha One Size X-Large Pink)
Generic$4.9627 rev
Trending
90-day click momentumGelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-LT Pink-3PC
Gelante$12.914.6★
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Light Pink
WDAIYEK$11.354.7★
Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-Hot Pink-3PC
Gelante$12.744.6★
ZOORON Kids Beanie Boys Girls Beanies Children Winter Hats Children Knit Warm Caps Kids Soft Beanie Cap Pink
ZOORON$9.244.6★
Carhartt Knit Cuffed Beanie
Carhartt$24.074.7★
What buyers say about pink beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“not too tight”
“This hat is top quality”
“Cute color”
“super soft on the inside”
“Very comfortable”
“it was not expensive at all”
“Durable and cute”
“It's stretchy and does not itch”
“Easy to use”
What buyers complain about
“Tight”
“Poor quality”
“not as warm as expected”
“Clearly used before”
“I'm a little disappointed that this one doesn't have a fleece lining”
“it would fall off pretty early”
“doesnt stretch good”
“Wrong color/ too big”
“Not Comfortable”
“poorly made, cheap materials”
Top return reasons
Common questions
- Is pink beanie profitable to sell on Amazon United States?
- The niche generates $154K/yr across 48 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -80.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the pink beanie niche?
- 28 brands and 68 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in pink beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Warmth. The return rate is 4.6%.
- When does demand for pink beanie peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 15.5× the quietest.
- What does it cost to enter the pink beanie niche?
- Listings span $4.96–$26.42; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 10,188 reviews — the moat a new listing must climb.