Is Pink Backpack profitable to sell on Amazon United States?

Flapen scores Pink Backpack 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $372K a year across 174 tracked products. 29 of the 46 products launched in the last year cleared the first-year sales bar. Search demand grew +96.6% in the last 90 days.

How competitive is the Pink Backpack niche on Amazon United States?

82 brands and 252 sellers compete in Pink Backpack on Amazon United States. The top 5 Pink Backpack products take 16% of clicks, and the top 5 brands take 38%.

What do buyers complain about in Pink Backpack?

Pink Backpack buyers on Amazon United States complain most about Size-Overall, Durability, and Quality-Overall. An estimated 4.6% of orders come back.

When does demand for Pink Backpack peak?

Search demand for Pink Backpack on Amazon United States peaks in Jul–Aug, and the busiest month runs 11.8× the quietest.

What does it cost to enter the Pink Backpack niche?

Pink Backpack sells for $29.41 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.09 to $119.08. The average product has 3,365 reviews, the count a new listing must catch up to.

Pink Backpack

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.3% of searches, so Pink Backpack is a Maybe.

Filters No Dominant Brand

Flapen Score: 61
61 / 100Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size: $372K/yr3.8M searches / yr
90-day growth: +96.6%search demand this quarter
Competition: 16%top-5 click share · 82 brands · 252 sellers

Flapen Score

Pink Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Backpack is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Pink Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Backpack 3.8M times last year and spent an estimated $372K. The top 5 brands take 38% of clicks. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +96.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $372K a year.

Searches, last 12 months: 3.8M
Growth, 90 days vs prior 90: +96.6%
Conversion, latest week: 0.3%
Market size, estimated: $372Ka year
Peak month: July11.8× the quietest month
Top search term: kids backpacks for girls509K searches a year

02 · Price

A sale here is worth $29.41.

Listings sell for $29.41 on average, from $9.09 to $119.08. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $29.41 that is $3K to $7K a year per listing.

Average price: $29.41inside the $15 to $100 sweet spot
Price range: $9.09–$119.08
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #361 within Backpacks. It carries 3,365 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 98%
Out of stock, average day: 3.0%
Average rank: #361in Backpacks
Average rating: 4.65 starsAmazon United States average 4.42 stars
Average reviews: 3,365per listing
Listings tracked: 174

04 · Newcomers

29 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 46
Successful launches: 29Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Pink Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

82 rising

Sellers

252

Top-5 brand share

38%

Top 20: 70%

Top-5 click share

16%

Top 20: 40%

Open market

59%

Brand 114%
Brand 29%
Brand 36%
Brand 45%
Brand 53%
Brand 63%

Demand

Pink Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug · busiest ÷ quietest = 11.8×

Search terms

Top Pink Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kids backpacks for girls509K/yr +99.1%0.5% conv.
kid backpack411K/yr +158.8%0.2% conv.
girls backpacks ages 8-10271K/yr +87.5%0.5% conv.
kindergarten backpack for girls298K/yr +231.2%0.3% conv.
kids travel backpack147K/yr +8.6%0.5% conv.
backpack with lunch box282K/yr +62.0%0.2% conv.
girls backpacks ages 6-8175K/yr +79.1%0.6% conv.
girls backpack with lunch box425K/yr +164.1%0.1% conv.
kid backpacks252K/yr +371.1%0.1% conv.
kindergarten backpack115K/yr +146.6%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Pink Backpack

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”

14%of negative reviews mention “Size-Overall”

4.6%of orders come back

“Its too narrow”

A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Pink Backpack questions

Answered from the same tracked data.

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