Is pink and blue dress profitable to sell on Amazon United States?

The niche generates $29K/yr across 145 tracked products. 2 of 30 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Skip it (48/100).

How competitive is the pink and blue dress niche?

64 brands and 76 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in pink and blue dress?

Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 22.7% — above our launch gate.

When does demand for pink and blue dress peak?

Demand peaks in Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the pink and blue dress niche?

Listings span $6.38–$54.60; the average listing price is $33.65 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.

pink and blue dress

Skip it

High returns (22.7%) — this niche doesn't clear our bar today.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$33.65

avg listing price — sweet spot $15–$100

Price range

Great$6.38–$54.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,337.13

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.2%

90-day search growth — must beat 0% to launch

Market size

Bad$29K

$29K/yr · 569K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad22.7%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, pink and blue dress is a $29K/yr Amazon United States market (569K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pink and blue dress market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $42K–$50K; units × avg price
Conversion rate: 0.1%
Avg BSR: #4,889
Page quality: 0%
Prime: 98%
Sponsored: 81%
Out of stock: 3.3%
Avg brand age: 33 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

64 falling

Sellers

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

17%

Top 20: 45%

Open market

59%

Floerns10%
PRETTYGARDEN8%
Wolddress8%
kinstell5%
Fashionme5%
JustVH4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 3.1×

Open Trend

Top pink and blue dress search terms

pink and blue dress138K/yr +17.7%0.2% conv.
blue and pink dress73K/yr +11.9%0.2% conv.
pink and blue dress for women79K/yr +25.0%0.1% conv.
gender reveal outfit for women67K/yr -21.9%0.1% conv.
gender reveal outfit47K/yr -19.0%0.1% conv.
vestidos para revelacion de genero21K/yr +18.1%0.0% conv.
pink and blue gender reveal dress17K/yr +13.7%0.0% conv.
white dress for gender reveal13K/yr +3.2%0.0% conv.
white dress gender reveal12K/yr +4.3%0.1% conv.
gender reveal outfits14K/yr -14.0%0.0% conv.

All search terms

Top pink and blue dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Floerns Womens Pregnancy Dress Floral Strapless Ruched Bodycon Slit Long Maternity Dresses Blue and Pink Small

Floerns$32.834.5★23 rev

Fashionme Summer Maxi Dresses for Women 2026 Striped Vacation Beach Long Sundresses A Line Casual Flowy Boho Spaghetti Strap Backless V Neck Sleeveless with Pockets Blue Pink Small

Fashionme$38.384.4★266 rev

Sleeveless Sundress Flowy Party Maxi Dress Adjustable Spaghetti Straps Dress for Daily Wear Work Coffee Shopping Fall Outings Maternity Gender Reveal Soft Lightweight Gradient-babyblue Pink Large

Wolddress$27.234.1★18,209 rev

Floerns Womens Casual Tie Dye Ruched Sleeveless Short Bodycon Tank Dress Multi M

Floerns$23.714.2★579 rev

Maxigerui Womens Summer Floral Maxi Dress Spring Wedding Guest Dress 2026 Pink Blue Multi Floral L

Maxigerui$48.524.2★922 rev

Newest

by launch date

GRACE KARIN Womens Summer Floral Maxi Dress 2026 Ruffle Sleeve Smocked Sundress Flowy Wedding Guest Long Dresses Blue Pink XL

GRACE KARIN$42.76204 rev

4mo ago

Simplee Women Floral Summer Maxi Dress Boho Flowy Casual Chiffon Short Sleeves V Neck Long Wedding Guest Dresses Blue Pink Floral M

Simplee$38.59305 rev

7mo ago

Women Floral Corset Dress Summer Milkmaid Sundress Blue Pink Floral M

Scarlet Darkness$37.07255 rev

8mo ago

Floerns Womens Pregnancy Dress Floral Strapless Ruched Bodycon Slit Long Maternity Dresses Blue and Pink Small

Floerns$32.8323 rev

1y ago

Wenrine Womens Summer Floral Maxi Dress Tie Strap Sleeveless V Neck High Slit Boho Ruffle Tiered Beach Dresses

Wenrine$45.22251 rev

1y ago

What buyers say about pink and blue dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fit well as expected”

Comfort-Overall12%

“So comfortable”

Color8%

“Beautiful color”

Shape/Style8%

“Flattering style”

Quality-Overall5%

“Good quality”

Material Quality4%

“Great quality material”

Soft Feel4%

“its soft to the touch”

Advertised Vs Actual Product3%

“As Advertised”

Value For Money2%

“Great value”

Stretchability/Expandability/Elasticity2%

“And sooooo comfy- stretch is perfect”

What buyers complain about

Size-Overall17%

“Too small”

Material Quality7%

“The material is cheap”

Transparency6%

“you can see through it”

Thickness4%

“Its definitely somewhat sheer”

Advertised Vs Actual Product4%

“Not as described”

Chest Fit3%

“Tight around chest area”

Quality-Overall3%

“Poor quality dress”

Shape/Style3%

“Way to shapeless”

Strap/String Quality2%

“hate the straps”

Waist Fit2%

“Gave four stars because of the fit- doesn't go in at the waist”

Top return reasons

Size-Overall35%

Chest Fit12%

Length9%

Material Quality7%

Waist Fit6%

Shape/Style5%

Shoulder Fit4%

Color4%