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Pillsbury Doughboy Costume

Fail

Shoppers spend an estimated $0 a year here, so Pillsbury Doughboy Costume is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$0/yr42K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
69%top-5 click share · 12 brands · 17 sellers

Flapen Score

Pillsbury Doughboy Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pillsbury Doughboy Costume is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pillsbury Doughboy Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Pillsbury Doughboy Costume 42K times last year and spent an estimated $0. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October55.0× the quietest month
Top search term
pillsbury doughboy costume41K searches a year

02 · Price

A sale here is worth $27.59.

Listings sell for $27.59 on average, from $6.03 to $78.24. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $27.59 that is $0 to $3K a year per listing.

Average price
$27.59inside the $15 to $100 sweet spot
Price range
$6.03–$78.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #29,365 within Uniforms, Work & Safety. It carries 1,919 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
21.0%
Average rank
#29,365in Uniforms, Work & Safety
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,919per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Pillsbury Doughboy Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

17

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

  • Brand 121%
  • Brand 219%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Pillsbury Doughboy Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 55.0×

Reviews and returns

What reviews say buyers love and hate about Pillsbury Doughboy Costume

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
8.6%of orders come back
“the hat is way to big for a baby under 1 yr”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pillsbury Doughboy Costume questions

Answered from the same tracked data.