Pillbox Hat
FailAn estimated 12.1% of orders come back, so Pillbox Hat is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $28K/yr289K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 22%top-5 click share · 39 brands · 52 sellers
Flapen Score
Pillbox Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pillbox Hat is stronger. Inside it, weaker.
Market
The Pillbox Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Pillbox Hat 289K times last year and spent an estimated $28K. The top 5 brands take 57% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $28Ka year
- Top search term
- pillbox hat88K searches a year
02 · Price
A sale here is worth $19.34.
Listings sell for $19.34 on average, from $6.44 to $45.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.34 that is $0 to $2K a year per listing.
- Average price
- $19.34inside the $15 to $100 sweet spot
- Price range
- $6.44–$45.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 12.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,940 within Special Occasion Accessories. It carries 780 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 92%
- Out of stock, average day
- 3.9%
- Average rank
- #2,940in Special Occasion Accessories
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 780per listing
- Listings tracked
- 93
04 · Newcomers
1 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Pillbox Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wool Felt Small Top Hats for Women Ladies Elegant Millinery Beret Wedding Bride Tea Party Dress Cocktail Church Winter Pillbox Hat White
- Price
- $31.26
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago

Fascinators Hats 20s 50s Pillbox Hat Cocktail Tea Party for Women (Black One Size)
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 1,188
- Age
- 2y ago

Gionforsy Fascinators Hats Pillbox Tea Party Fascinator Hats for Women Feather Veil Hat Headband for Cocktail Wedding (US Alpha One Size Black)
- Price
- $11.97
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10mo ago

Z&X Winter Wool Fascinator British Pillbox Hat Women Wedding Church Derby Beret Hat Veil Bow Fedoras Black
- Price
- $28.58
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 6y ago

Lawliet Cocktail Fascinator Base Wool Air Hostesses Pillbox Hat Millinery Making A139 (Black)
- Price
- $22.81
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11y ago
Trending
estimated 90-day click momentum
Straw Beret Hats for Women Hand Woven Vintage Church Hat Elegant Pillbox Hat Artist Painter Hats for Summer Wedding Parties Khaki
- Price
- $6.87
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Vintage White Wool Felt Pill Box Hat for Women 1960s Style Bridal Fascinator Church Wedding Cocktail Hat with Elastic Strap & Hidden Comb
- Price
- $37.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Black Pillbox Hat Veil Fascinators Hats 1920s 50s Vintage Elegant Cocktail Tea Party Headwear for Women Wedding Halloween
- Price
- $9.82
- Rating
- 4.2/5
- Reviews
- 308
- Age
- 3y ago

Fascinators Hats 20s 50s Pillbox Hat Cocktail Tea Party for Women (Black One Size)
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 1,188
- Age
- 2y ago

Gionforsy Fascinators Hats Pillbox Tea Party Fascinator Hats for Women Feather Veil Hat Headband for Cocktail Wedding (US Alpha One Size Black)
- Price
- $11.97
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10mo ago
Newest
by launch date
Straw Beret Hats for Women Hand Woven Vintage Church Hat Elegant Pillbox Hat Artist Painter Hats for Summer Wedding Parties Khaki
- Price
- $6.87
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Vintage White Wool Felt Pill Box Hat for Women 1960s Style Bridal Fascinator Church Wedding Cocktail Hat with Elastic Strap & Hidden Comb
- Price
- $37.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

YPLOJOUO Women Vintage Church Hats Crystal Flower Applique Felt Pillbox Hats Fascinator Tea Party Caps (Z1-Gray ONE Size)
- Price
- $9.88
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 7mo ago

Gionforsy Fascinators Hats Pillbox Tea Party Fascinator Hats for Women Feather Veil Hat Headband for Cocktail Wedding (US Alpha One Size Black)
- Price
- $11.97
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10mo ago

Gionforsy Fascinators Hats Pillbox Tea Party Fascinator Hats for Women Feather Veil Hat Headband for Cocktail Wedding (US Alpha One Size Beige)
- Price
- $12.24
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
39 flat
Sellers
52
Est. top-5 brand share
57%
Top 20: 90%
Est. top-5 click share
22%
Top 20: 53%
Open market
39%
- HIMESPORT21%
- Lawliet16%
- Gionforsy10%
- Bniksok5%
- Cizoe5%
- ASAHEL4%
Demand
Pillbox Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked
Search terms
Top Pillbox Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pillbox hat88K/yr
- pillbox hats for women18K/yr
- pillbox hat for women47K/yr
- pill box hats for women41K/yr
- pill box hat29K/yr
- pillbox hats19K/yr
- pill box hats for women vintage 50s8K/yr
- pillbox hat with veil8K/yr
- pillbox church hats for women8K/yr
- black pillbox hat10K/yr
Reviews and returns
What reviews say buyers love and hate about Pillbox Hat
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillbox Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









