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Pillbox Hat

Fail

An estimated 12.1% of orders come back, so Pillbox Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$28K/yr289K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
22%top-5 click share · 39 brands · 52 sellers

Flapen Score

Pillbox Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pillbox Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pillbox Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Pillbox Hat 289K times last year and spent an estimated $28K. The top 5 brands take 57% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
0.5%
Market size, estimated
$28Ka year
Top search term
pillbox hat88K searches a year

02 · Price

A sale here is worth $19.34.

Listings sell for $19.34 on average, from $6.44 to $45.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.34 that is $0 to $2K a year per listing.

Average price
$19.34inside the $15 to $100 sweet spot
Price range
$6.44–$45.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,940 within Special Occasion Accessories. It carries 780 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
3.9%
Average rank
#2,940in Special Occasion Accessories
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
780per listing
Listings tracked
93

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pillbox Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

39 flat

Sellers

52

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

22%

Top 20: 53%

Open market

39%

  • Brand 121%
  • Brand 216%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Pillbox Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Pillbox Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pillbox hat88K/yr
  • pillbox hats for women18K/yr
  • pillbox hat for women47K/yr
  • pill box hats for women41K/yr
  • pill box hat29K/yr
  • pillbox hats19K/yr
  • pill box hats for women vintage 50s8K/yr
  • pillbox hat with veil8K/yr
  • pillbox church hats for women8K/yr
  • black pillbox hat10K/yr

Reviews and returns

What reviews say buyers love and hate about Pillbox Hat

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Advertised Vs Actual Product”
41%of negative reviews mention “Size-Overall”
12.1%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pillbox Hat questions

Answered from the same tracked data.