Is pilgrim hat profitable to sell on Amazon United States?

The niche generates $17K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (31/100).

How competitive is the pilgrim hat niche?

9 brands and 19 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 85% of demand.

When does demand for pilgrim hat peak?

Demand peaks in Oct–Nov; the busiest month runs 54.7× the quietest.

What does it cost to enter the pilgrim hat niche?

Listings span $7.28–$28.18; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.

pilgrim hat

Skip it

High returns (11.8%) — this niche doesn't clear our bar today.

Review moat

Great140.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.67

avg listing price — sweet spot $15–$100

Price range

Good$7.28–$28.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$17K

$17K/yr · 113K searches

Returns

Bad11.8%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, pilgrim hat is a $17K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 31/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pilgrim hat market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,252
Page quality: 0%
Prime: 90%
Sponsored: 50%
Out of stock: 12.4%
Avg brand age: 59 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

gagift world41%
Nicky Bigs Novelties14%
Rubies14%
Xinsheinelry10%
Ahzemepinyo7%
TREASURE GURUS, LLC7%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 54.7×

Open Trend

Top pilgrim hat search terms

pilgrim hat65K/yr -1.5%1.9% conv.
pilgrim hats13K/yr +9.7%1.3% conv.
puritan hat3K/yr -29.9%3.6% conv.
pilgrim hat men6K/yr +6.7%3.1% conv.
pilgrim hats for kids4K/yr +268.3%0.7% conv.
pilgram hat2K/yr -6.9%2.5% conv.
black pilgrim hat2K/yr -37.6%1.9% conv.
pilgrim hats for adults4K/yr -49.5%4.2% conv.
pilgrim hat for kids5K/yr -51.8%0.0% conv.
pilgrim hats thanksgiving7K/yr -89.7%0.0% conv.

All search terms

Top pilgrim hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

gagift world White Bonnet Colonial Hat Pioneer Mob Hat Maid Cap with Adjustable Straps (White lace)

gagift world$10.464.6★153 rev

Nicky Bigs Novelties Black Pilgrim Hat Puritan Hat For Men Amish Hats For Men Puritan Costume Mens Pilgrim Costume For Mens With Gold Buckle

Nicky Bigs Novelties$28.184.4★294 rev

Rubies Pilgrim Man Hat for Adults Mens No Size Black

Rubies$13.754.4★433 rev

Xinsheinelry Wool Pilgrims Hat with Classical Design for Formal Event Comfortable Breathable Costume

Xinsheinelry$7.280.0★0 rev

2 Pack Thanksgiving Hats Black Pilgrim Felt Hat Thanksgiving Novelty Black Costume Top Hat for Thanksgving Party Accessory

Ahzemepinyo$19.383.5★9 rev

Newest

by launch date

Xinsheinelry Wool Pilgrims Hat with Classical Design for Formal Event Comfortable Breathable Costume

Xinsheinelry$7.280 rev

5mo ago

gagift world White Bonnet Colonial Hat Pioneer Mob Hat Maid Cap with Adjustable Straps (White lace)

gagift world$10.46153 rev

10mo ago

Breathffy 5 Pcs Thanksgiving Couple Costume Pilgrim Costume Women Colonial Set White Bonnet Shawl Apron and Men Pilgrim Set Hat in Black Color Shawl for Halloween Cosplay Adults Dress up Accessories

Breathffy$26.8011 rev

11mo ago

Chicingyou 4 Pcs Pilgrim Hat Halloween Costume Accessories Thanksgiving Felt Novelty Top Caps 64cm for Adults Halloween Party Cosplay

Chicingyou$22.627 rev

1y ago

2 Pack Thanksgiving Hats Black Pilgrim Felt Hat Thanksgiving Novelty Black Costume Top Hat for Thanksgving Party Accessory

Ahzemepinyo$19.389 rev

1y ago

What buyers say about pilgrim hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“As aspected, well made”

Value For Money17%

“it's a great value for the money”

Size-Overall17%

“Great fit”

Shape/Style11%

“holds its shape”

Advertised Vs Actual Product6%

“Its exactly what I expected”

Top return reasons

Size-Overall73%

Shape/Style6%

Width4%

Advertised Vs Actual Product3%

Quality-Overall2%

Material Quality2%

Product Condition2%

Value For Money2%

Strap/String Quality1%

Length1%

Common questions

Is pilgrim hat profitable to sell on Amazon United States?: The niche generates $17K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (31/100).
How competitive is the pilgrim hat niche?: 9 brands and 19 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 85% of demand.
When does demand for pilgrim hat peak?: Demand peaks in Oct–Nov; the busiest month runs 54.7× the quietest.
What does it cost to enter the pilgrim hat niche?: Listings span $7.28–$28.18; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.