Pierce the Veil

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

465K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

1.1%

Market size, estimated

$96Ka year

Peak month

December5.8× the quietest month

Top search term

pierce the veil284K searches a year

Listings sell for $18.80 on average, from $8.34 to $25.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.80 that is $5K to $9K a year per listing.

Average price

$18.80inside the $15 to $100 sweet spot

Price range

$8.34–$25.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

1.4%of orders · Amazon United States median 2.1%

36% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #9,459 within Handbags & Shoulder Bags. It carries 30 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

57%

Out of stock, average day

13.9%

Average rank

#9,459in Handbags & Shoulder Bags

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

30per listing

Listings tracked

14

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months