Is phs profitable to sell on Amazon United States?

The niche generates $54K/yr across 173 tracked products. 16 of 45 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (42/100).

How competitive is the phs niche?

43 brands and 46 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in phs?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.4% — above our launch gate.

What does it cost to enter the phs niche?

Listings span $9.67–$52.41; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.

phs

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great$20.41

avg listing price — sweet spot $15–$100

Price range

Great$9.67–$52.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,729.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Market size

Bad$54K

$54K/yr · 579K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, phs is a $54K/yr Amazon United States market (579K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

phs market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $61K–$82K; units × avg price
Conversion rate: 0.5%
Avg BSR: #212
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.9%
Avg brand age: 31 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

76%

Top 20: 92%

Top-5 click share

17%

Top 20: 40%

Open market

22%

Ekouaer57%
SHEFOTY7%
KFUBUO5%
Serenedelicacy5%
Marvmys3%
WJing Yi Jia2%

Top phs search terms

blue pajamas61K/yr +4.6%0.4% conv.
blue pjs41K/yr +17.0%0.3% conv.
light blue pajama set42K/yr +3.5%0.5% conv.
blue silk pajamas49K/yr -8.9%0.8% conv.
green pajama set65K/yr -30.7%0.2% conv.
floral pajama set36K/yr -23.0%0.0% conv.
phs34K/yr +6.0%0.0% conv.
light blue pj set19K/yr +60.9%0.8% conv.
skims pj set23K/yr +10.1%0.1% conv.
light blue pajamas20K/yr +28.7%0.5% conv.

All search terms

Top phs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Serenedelicacy Womens Satin Pajama Set 2-Piece Sleepwear Loungewear Button Down Short Sleeve Silky PJ Set (Medium Dusty Blue)

Serenedelicacy$20.474.7★8,264 rev

Ekouaer Pajamas for Women Set Short Sleeve Silk Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set Light Blue S

Ekouaer$14.344.7★86 rev

KFUBUO Womens Pajamas Set 2 Piece Ruffle Pj Soft Tank Top and Shorts Sleepwear Set Bridal Pajama for Women Set Blue

KFUBUO$22.674.3★1,777 rev

Ekouaer Pajamas Set for Women Button Down Pjs Lounge Sets Ruffle Short Sleeve Sleepwear Cute Loungewear Light Blue Medium

Ekouaer$23.854.8★179 rev

Marvmys Womens Pajamas Set 2 Piece Ruffle Bridal Cute Pajamas Sexy Tank Top and Shorts Bride Sleepwear Set Blue M

Marvmys$22.324.4★101 rev

Newest

by launch date

Ekouaer Pajamas for Women Set Short Sleeve Silk Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set Light Blue S

Ekouaer$14.3486 rev

3mo ago

Ekouaer Ladies Pajamas Sets Silk Pj for Women Set Short Sleeve Button Down Loungewear Soft 2 Piece Satin Sleepwear Royal Blue S

Ekouaer$14.5186 rev

3mo ago

LEEDYA Ribbed Cami Pajamas Set 2 Piece Rib Knit Camisoles Pjs Racerback Tank Top with Shorts Lounge Sets for Women Red M

LEEDYA$21.8648 rev

5mo ago

Marvmys Womens Pajamas Set 2 Piece Ruffle Bridal Cute Pajamas Sexy Tank Top and Shorts Bride Sleepwear Set Blue M

Marvmys$22.32101 rev

7mo ago

Ekouaer Pajamas Set for Women Button Down Pjs Lounge Sets Ruffle Short Sleeve Sleepwear Cute Loungewear Light Blue Medium

Ekouaer$23.85179 rev

7mo ago

What buyers say about phs

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“comfy enough to wear every evening”

Soft Feel18%

“Butter Soft”

Size-Overall14%

“Fit as expected”

Quality-Overall9%

“Amazing quality”

Color5%

“Love the color”

Material Quality5%

“Soft material”

Value For Money4%

“Good for the money”

Weight Light2%

“lightweight sleepwear solution”

Advertised Vs Actual Product2%

“Super cute looks just like the picture”

Gifting Purpose2%

“My sister in law gifted them to me for Christmas”

What buyers complain about

Size-Overall24%

“Smaller than expected”

Quality-Overall4%

“Looks really cheap”

Color4%

“did not match the other sets despite being ordered in the same color. pink”

Material Quality4%

“Weird feeling to material”

Shrinkage Resistance3%

“Huge Shrinkage”

Comfort-Overall3%

“Uncomfortable”

Wrinkles3%

“Too wrinkled”

Thickness2%

“The fabric is way too thick”

Transparency2%

“Very see-through”

Advertised Vs Actual Product1%

“They dont look like the photo”

Top return reasons

Size-Overall52%

Material Quality9%

Length7%

Waist Fit6%

Color6%

Thin2%

Quality-Overall2%