Phoenix Necklace

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

0.7%

Market size, estimated

$52Ka year

Peak month

December2.3× the quietest month

Top search term

phoenix185K searches a year

Listings sell for $20.25 on average, from $6.76 to $45.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.25 that is $2K to $5K a year per listing.

Average price

$20.25inside the $15 to $100 sweet spot

Price range

$6.76–$45.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.4%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,404 within Keyrings, Keychains & Charms. It carries 427 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#6,404in Keyrings, Keychains & Charms

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

427per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months