phoenix necklace
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$20.25avg listing price — sweet spot $15–$100
Review moat
Great426.79avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.76–$45.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 388K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, phoenix necklace is a $52K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
phoenix necklace market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $61K–$81K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #6,404
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 falling
Sellers
18
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
25%
- TIIMG45%
- EUDORA9%
- RZKING6%
- LUUK LIFESTYLE5%
- ZNOSVEI5%
- Zurlcdye5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top phoenix necklace search terms
- phoenix185K/yr
- phoenix necklace63K/yr
- phoenix jewelry34K/yr
- phoenix necklace for women22K/yr
- phoenix jewelry for women21K/yr
- phoenix charm9K/yr
- phoenix pendant11K/yr
- pheonix11K/yr
- phoenix bird10K/yr
- the phoenix9K/yr
Top phoenix necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TIIMG Rising Phoenix Inspirational Gifts Phoenix Keychain New Beginning Jewelry Gift For Women Wife Lover (Phoenix whenever).
TIIMG$13.984.7★103 rev
EUDORA Phoenix Obsidian Necklace for Women Men Silver plated copper Vintage Viking Celtic Flaming Phenix Pendant Obsidian Amulet Jewelry Gifts for Women Men 20+2
EUDORA$25.124.6★18 rev
RZKING Get Well Gifts for Women Phoenix Necklace Inspirational Gifts for Her (Phoenix)
RZKING$12.944.5★186 rev
LUUK LIFESTYLE Filigree 20 necklace with Eagle| Phoenix pendant and HAPPINESS gift card to be personalized stainless steel present for woman fiance girlfriend woman jewelry daily wear gold
LUUK LIFESTYLE$29.054.5★540 rev
ZNOSVEI Phoenix Charm Keychain- Womens Recovery Gift Addiction & Divorce Keychain Phoenix Bird Jewelry Inspirational Quote Gift For Women
ZNOSVEI$7.885.0★1 rev
Newest
by launch date
Phoenix Necklace for Women Phoenix Wings Necklace Gold Bird Pendant Elegant Jewelry Graduation Back to School Birthday Gifts for Her
Zurlcdye$9.728 rev
PARTNER Rising Phoenix Bracelet Firebird Jewelry Mythology Charm Pendant for Women Fantasy Jewelry Spiritual Gift for Bird Lovers Guardian Angel Protection Birthday Gift (Phoenix)
PARTNER$15.3315 rev
RZKING Get Well Gifts for Women Phoenix Necklace Inspirational Gifts for Her (Phoenix)
RZKING$12.94186 rev
EUDORA Phoenix Obsidian Necklace for Women Men Silver plated copper Vintage Viking Celtic Flaming Phenix Pendant Obsidian Amulet Jewelry Gifts for Women Men 20+2
EUDORA$25.1218 rev
LIU JUN Rise From Ashes Phoenix Signet Ring Rise From Ashes Phoenix Signet Ring for Women for Women (Silver 6)
LIU JUN$6.8553 rev
Trending
90-day click momentumLUUK LIFESTYLE Filigree 20 necklace with Eagle| Phoenix pendant and HAPPINESS gift card to be personalized stainless steel present for woman fiance girlfriend woman jewelry daily wear gold
LUUK LIFESTYLE$29.054.5★
ZNOSVEI Phoenix Charm Keychain- Womens Recovery Gift Addiction & Divorce Keychain Phoenix Bird Jewelry Inspirational Quote Gift For Women
ZNOSVEI$7.885.0★
EUDORA Phoenix Obsidian Necklace for Women Men Silver plated copper Vintage Viking Celtic Flaming Phenix Pendant Obsidian Amulet Jewelry Gifts for Women Men 20+2
EUDORA$25.124.6★
LIU JUN Rise From Ashes Phoenix Signet Ring Rise From Ashes Phoenix Signet Ring for Women for Women (Silver 6)
LIU JUN$6.854.0★
TIIMG Rising Phoenix Inspirational Gifts Phoenix Keychain New Beginning Jewelry Gift For Women Wife Lover (Phoenix whenever).
TIIMG$13.984.7★
What buyers say about phoenix necklace
What buyers praise and complain about, mined from review topics.What buyers love
“color is perfect”
“Beautiful and well-made”
“Great gift”
“My favorite necklace”
“It was well worth getting”
“So I love the design”
“Looks as shown”
“Perfect size”
“It sparkles and shines”
“So for it seems durable”
What buyers complain about
“Beads too small”
“chunky”
“quickly broke just upon it being on the arm”
“The chain is very thin so I replaced it with one that was more sturdy”
“Unfortunately, it's not quite as purple and pop As I would like, i will be refunding this in hopes to receive one that appears to be more purple than whitish and hazy”
“the quality didnt match what was advertised”
“Seeing it change so quickly makes me feel a bit misled by the description”
“Cheap string, Eagle broken bracelets”
“stretched out of shape”
Top return reasons
Common questions
- Is phoenix necklace profitable to sell on Amazon United States?
- The niche generates $52K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the phoenix necklace niche?
- 14 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in phoenix necklace?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 2.4%.
- When does demand for phoenix necklace peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the phoenix necklace niche?
- Listings span $6.76–$45.51; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.