Phoenix

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

0.8%

Market size, estimated

$46Ka year

Peak month

July2.8× the quietest month

Top search term

phoenix185K searches a year

Listings sell for $26.13 on average, from $13.07 to $46.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $26.13 that is $3K to $7K a year per listing.

Average price

$26.13inside the $15 to $100 sweet spot

Price range

$13.07–$46.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #2,825 within Keyrings, Keychains & Charms. It carries 315 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#2,825in Keyrings, Keychains & Charms

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

315per listing

Listings tracked

6

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months