Is phoenix profitable to sell on Amazon United States?

The niche generates $46K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (35/100).

How competitive is the phoenix niche?

5 brands and 10 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in phoenix?

Top complaints mined from reviews: Size-Overall, Measurement/Reading Accuracy, Weight Loss. The return rate is 0.3%.

When does demand for phoenix peak?

Demand peaks in Jul–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the phoenix niche?

Listings span $13.07–$46.42; the average listing price is $26.13 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.

phoenix

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.13

avg listing price — sweet spot $15–$100

Price range

Great$13.07–$46.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great315.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 233K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, phoenix is a $46K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 35/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

phoenix market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $65K–$78K; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,825
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 2.7%
Avg brand age: 34 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

TIIMG55%
LEGION33%
Veronese Design5%
Haraketlt4%
PARTNER3%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -15.1% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top phoenix search terms

phoenix185K/yr -15.1%0.1% conv.
pheonix11K/yr -20.8%0.0% conv.
legion phoenix fat burner8K/yr -14.3%7.6% conv.
phoenix bird10K/yr -18.1%0.3% conv.
the phoenix9K/yr -11.7%0.0% conv.
phoenix gifts7K/yr -18.2%0.3% conv.
legion fat burner3K/yr -1.4%7.6% conv.
legion phoenix2K/yr +10.6%7.4% conv.

All search terms

Top phoenix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TIIMG Rising Phoenix Inspirational Gifts Phoenix Keychain New Beginning Jewelry Gift For Women Wife Lover (Phoenix whenever).

TIIMG$13.984.7★103 rev

LEGION Phoenix Thermogenic Fat Burners & Weight Loss Pills - 30 Servings 90 Capsules (Caffeine Free)

LEGION$44.703.8★1,612 rev

LEGION Phoenix Thermogenic Fat Burners & Weightloss Pills - 30 Serving 90 Capsules (Caffeine)

LEGION$46.423.8★112 rev

Veronese Design 6 1/4 Inch Phoenix Rising Resin Sculpture Hand Painted Figurine

Veronese Design$23.294.9★45 rev

Cute Positive Crochet Phoenix Handmade Emotional Support Animal Gift for Women Men Positive Crochet Animals Stuffed Plushie Fun Knitted Bird Figurine Desk Decor Motivational Rebirth Gift

Haraketlt$13.075.0★4 rev

Newest

by launch date

Cute Positive Crochet Phoenix Handmade Emotional Support Animal Gift for Women Men Positive Crochet Animals Stuffed Plushie Fun Knitted Bird Figurine Desk Decor Motivational Rebirth Gift

Haraketlt$13.074 rev

6mo ago

PARTNER Rising Phoenix Bracelet Firebird Jewelry Mythology Charm Pendant for Women Fantasy Jewelry Spiritual Gift for Bird Lovers Guardian Angel Protection Birthday Gift (Phoenix)

PARTNER$15.3315 rev

1y ago

Veronese Design 6 1/4 Inch Phoenix Rising Resin Sculpture Hand Painted Figurine

Veronese Design$23.2945 rev

2y ago

TIIMG Rising Phoenix Inspirational Gifts Phoenix Keychain New Beginning Jewelry Gift For Women Wife Lover (Phoenix whenever).

TIIMG$13.98103 rev

4y ago

LEGION Phoenix Thermogenic Fat Burners & Weightloss Pills - 30 Serving 90 Capsules (Caffeine)

LEGION$46.42112 rev

5y ago

What buyers say about phoenix

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Gifting Purpose11%

“Perfect bday gift”

Advertised Vs Actual Product8%

“just she wanted”

Value For Money7%

“It was well worth getting”

Energy Level4%

“anything Legion is highly recommended- especially for those looking for a boost”

Nutritional Content4%

“So eat a good meal”

Texture/Consistency-Overall4%

“Very detailed and intricate”

Color4%

“The colors were OK”

Ease Of Chewing/Swallowing3%

“easy to swallow, etc”

Weight Loss3%

“Ive lost around 11 lbs on it. combining a balanced diet”

What buyers complain about

Size-Overall16%

“The bracelet was already really big”

Measurement/Reading Accuracy14%

“Your mileage may vary”

Weight Loss12%

“I was hopeful these would add a bit of a boost in weight loss. definitely not the case”

Functionality-Overall12%

“Didnt work for me”

Side Effects7%

“And I felt sick”

Ingredients-Overall7%

“not dumping tons of additives in their body”

Durability2%

“quickly broke just upon it being on the arm”

Strap/String Quality2%

“Cheap string, Eagle broken bracelets”

Thickness2%

“The string used on this bracelet was very thin”

Quality-Overall2%

“I'm gonna deem it a disappointment due to the quality”

Top return reasons

Design-Overall20%

Color15%

Material Quality10%

Value For Money10%

Quality-Overall10%

Paint Quality10%

Size-Overall10%

Advertised Vs Actual Product10%

Display Colors5%

Common questions

Is phoenix profitable to sell on Amazon United States?: The niche generates $46K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (35/100).
How competitive is the phoenix niche?: 5 brands and 10 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in phoenix?: Top complaints mined from reviews: Size-Overall, Measurement/Reading Accuracy, Weight Loss. The return rate is 0.3%.
When does demand for phoenix peak?: Demand peaks in Jul–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the phoenix niche?: Listings span $13.07–$46.42; the average listing price is $26.13 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.