Is phi beta sigma paraphernalia profitable to sell on Amazon United States?

The niche generates $96K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (40/100).

How competitive is the phi beta sigma paraphernalia niche?

11 brands and 15 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in phi beta sigma paraphernalia?

Top complaints mined from reviews: Size-Overall, Color, Stiffness. The return rate is 4.1%.

When does demand for phi beta sigma paraphernalia peak?

Demand peaks in Apr–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the phi beta sigma paraphernalia niche?

Listings span $9.97–$77.65; the average listing price is $34.18 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.

phi beta sigma paraphernalia

Skip it

Soft demand (-27.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$34.18

avg listing price — sweet spot $15–$100

Price range

Great$9.97–$77.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good611.16

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad$96K

$96K/yr · 219K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, phi beta sigma paraphernalia is a $96K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

phi beta sigma paraphernalia market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $137K–$171K; units × avg price
Conversion rate: 1.3%
Avg BSR: #44,042
Page quality: 0%
Prime: 69%
Sponsored: 63%
Out of stock: 11.3%
Avg brand age: 47 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

Bad Bananas26%
BBGreek26%
Mega Greek13%
Greekgear11%
Generic10%
GUSLESON5%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top phi beta sigma paraphernalia search terms

phi beta sigma paraphernalia98K/yr -28.6%0.4% conv.
phi beta sigma73K/yr -23.4%0.3% conv.
phi beta sigma shirt20K/yr +31.6%0.4% conv.
phi beta sigma hat4K/yr +6.8%0.0% conv.
phi beta sigma jacket6K/yr -55.6%0.0% conv.
phi beta sigma apparel10K/yr -78.0%0.1% conv.
phi beta sigma hoodie7K/yr -80.3%0.0% conv.

All search terms

Top phi beta sigma paraphernalia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Set of 3 Silicone Bracelets - Wrist Bands

BBGreek$16.084.8★60 rev

Bad Bananas BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - 24 Inch Dog Tag Pendant Necklace - Founders

Bad Bananas$29.114.6★137 rev

Lightweight Fraternity Backpack Gift Set Paraphernalia Durable 600D Oxford Backpack with Lunch Bag Pencil Case (Blue One Size)

Generic$32.274.7★9 rev

Bad Bananas BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Dog Tag Pendant Necklace - 1914 - Sigma

Bad Bananas$29.104.6★137 rev

BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Bike Chain Bracelet - Greek Letters

BBGreek$47.883.8★5 rev

Newest

by launch date

17 Laptop Backpack Insulated Lunch Tote & Pouch Durable Daypack Set Fraternity Paraphernalia Gifts (Blue One Size)

Generic$29.870 rev

3w ago

BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Bike Chain Bracelet - Greek Letters

BBGreek$47.885 rev

5mo ago

Lightweight Fraternity Backpack Gift Set Paraphernalia Durable 600D Oxford Backpack with Lunch Bag Pencil Case (Blue One Size)

Generic$32.279 rev

5mo ago

Phi Beta Sigma T-Shirt - Sigma Lettered T-Shirt X-Large Royal Blue

Greekgear$34.003 rev

10mo ago

BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Set of 3 Silicone Bracelets - Wrist Bands

BBGreek$16.0860 rev

1y ago

What buyers say about phi beta sigma paraphernalia

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Recommended: Based on price vis-a-vis product value, quantity, quality and functionality”

Durability9%

“Simple and Durable Backpack Set”

Size-Overall8%

“Great fit”

Gifting Purpose6%

“Great gift”

Advertised Vs Actual Product6%

“looks just like picture”

Value For Money4%

“Affordable 3-Piece Backpack Bundle”

Design-Overall4%

“The design on the front is very cute in my opinion”

Weight Light3%

“I like the lightweight design”

Portability3%

“easy to carry”

Material Quality3%

“the material feels durable without being too heavy”

What buyers complain about

Size-Overall14%

“Medium is small”

Color14%

“Color not as expected”

Stiffness14%

“Nice wallet, a little stiff”

Thin10%

“Fabric too thin so it just lays on your body with no real shape or style”

Shape/Style7%

“Fabric too thin so it just lays on your body with no real shape or style”

Stretchability/Expandability/Elasticity7%

“Do not stretch the band to far when taking them”

Sleeve Fit5%

“Too big on the sleeves”

Arm Fit5%

“Too big on the sleeves”

Strap/String Quality3%

“on the straps are very very thin”

Quality-Overall3%

“I did expect better quality than this”

Top return reasons

Size-Overall45%

Material Quality14%

Color8%

Chest Fit5%

Sleeve Fit4%

Quality-Overall3%

Advertised Vs Actual Product3%

Length3%

Thin3%

Shape/Style2%

Common questions

Is phi beta sigma paraphernalia profitable to sell on Amazon United States?: The niche generates $96K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (40/100).
How competitive is the phi beta sigma paraphernalia niche?: 11 brands and 15 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in phi beta sigma paraphernalia?: Top complaints mined from reviews: Size-Overall, Color, Stiffness. The return rate is 4.1%.
When does demand for phi beta sigma paraphernalia peak?: Demand peaks in Apr–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the phi beta sigma paraphernalia niche?: Listings span $9.97–$77.65; the average listing price is $34.18 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.