Petticoat

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

1.3%

Market size, estimated

$651Ka year

Peak month

October3.4× the quietest month

Top search term

petticoat859K searches a year

Listings sell for $20.74 on average, from $9.69 to $63.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $20.74 that is $5K to $10K a year per listing.

Average price

$20.74inside the $15 to $100 sweet spot

Price range

$9.69–$63.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

12.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #537 within Lingerie. It carries 1,447 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#537in Lingerie

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,447per listing

Listings tracked

70

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months