peterbilt hat
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.36avg listing price — sweet spot $15–$100
Price range
Incredible$17.42–$41.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good843.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 173K searches
According to Flapen's Amazon United States niche tracking, peterbilt hat is a $40K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
peterbilt hat market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $63K–$76K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #22,592
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 41%
- Out of stock
- 4.3%
- Avg brand age
- 43 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
9%
- XGFYTHCF37%
- Maddmax Car Art18%
- Diesel Power Plus16%
- Born to Love9%
- PETERBILT8%
- CAT5%
- Open — no brand owns it (5 brands, 9%)
Demand
Weekly Amazon search volume, last 31 weeks — +13.0% search growth over the last 90 days.Top peterbilt hat search terms
- peterbilt hat80K/yr
- peterbilt shirt32K/yr
- peterbilt trucker hat15K/yr
- peterbilt hats for men11K/yr
- peterbilt hats11K/yr
- peterbilt shirts for men12K/yr
- peterbilt apparel7K/yr
- peterbilt t shirt4K/yr
- peterbuilt3K/yr
Top peterbilt hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XGFYTHCF Embroidered Mesh Hat Unisex Back Adjustable Snapback Baseball Hat Cap
XGFYTHCF$23.484.3★63 rev
XGFYTHCF Embroidered Mesh Hat Unisex Back Adjustable Snapback Baseball Hat Cap
XGFYTHCF$23.174.3★63 rev
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★10,323 rev
XGFYTHCF Embroidered Mesh Hat Unisex Back Adjustable Snapback Baseball Hat Cap
XGFYTHCF$22.674.3★63 rev
Peterbilt 389 Semi Truck Fully Embroidered YP 6606 Snapback Trucker Fitted Cap Maroon/Grey
Maddmax Car Art$24.884.6★49 rev
Newest
by launch date
PETERBILT Trucks Black Camouflage Camo Snapback Cap/Hat
PETERBILT$22.701 rev
Diesel Power Plus Peterbilt Classic Logo Pullover Hoodie Black Cotton Blend Sweatshirt with Front Pocket Casual Wear (US Alpha XX-Large Regular Regular)
Diesel Power Plus$41.6914 rev
XGFYTHCF Embroidered Mesh Hat Unisex Back Adjustable Snapback Baseball Hat Cap
XGFYTHCF$23.4863 rev
XGFYTHCF Embroidered Mesh Hat Unisex Back Adjustable Snapback Baseball Hat Cap
XGFYTHCF$23.1763 rev
XGFYTHCF Embroidered Mesh Hat Unisex Back Adjustable Snapback Baseball Hat Cap
XGFYTHCF$22.6763 rev
Trending
90-day click momentum
CAT Mens 1510579 Lightweight Trademark Short Sleeve T-Shirt - Large Regular - Black
CAT$17.434.8★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★
Knuckleheads Little Threads - Toddler Boy Baseball Cap - Snap Back Trucker Cap - Newborn Flat Brim Sun Hat (M 2-5 Years Bubba Brown)
Knuckleheads Little Threads$25.194.8★
CAT Mens Logo Short Sleeve T-Shirt Red Pepper L
CAT$17.424.3★
Maddmax Car Art Peterbilt Truck Logo Side Panel Laser Engraved Leather Patch Richardson 112 Snapback Trucker Hat Cap Black/Charcoal Small-X-Large
Maddmax Car Art$24.754.7★
What buyers say about peterbilt hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality t shirt”
“nice quality and fit if you have a big head I guess”
“Great colors”
“adjustable to fit everyone very durable use it at work every day”
“Comfortable”
“Nice design and good quality hats”
“As shown”
“the mesh back is extra cool on hot days”
“Stitching is qualify as is the color”
“Excellent Retro Style Ballcap”
What buyers complain about
“too baggy up top by the logo which doesnt make the fit look right”
“Got it yesterday and doesn't hold any support on crown and looks flat”
“Adjustable strap failure”
“Not as expected”
“A little spendy”
Top return reasons
Common questions
- Is peterbilt hat profitable to sell on Amazon United States?
- The niche generates $40K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the peterbilt hat niche?
- 11 brands and 14 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in peterbilt hat?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Strap/String Quality. The return rate is 2.8%.
- What does it cost to enter the peterbilt hat niche?
- Listings span $17.42–$41.69; the average listing price is $25.36 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.