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Peterbilt Hat

Fail

Shoppers spend an estimated $40K a year here, so Peterbilt Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$40K/yr173K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
46%top-5 click share · 11 brands · 14 sellers

Flapen Score

Peterbilt Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Peterbilt Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peterbilt Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Peterbilt Hat 173K times last year and spent an estimated $40K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
0.9%
Market size, estimated
$40Ka year
Top search term
peterbilt hat80K searches a year

02 · Price

A sale here is worth $25.36.

Listings sell for $25.36 on average, from $17.42 to $41.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.36 that is $0 to $3K a year per listing.

Average price
$25.36inside the $15 to $100 sweet spot
Price range
$17.42–$41.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #22,592 within Baseball Caps. It carries 844 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
31%
Out of stock, average day
4.3%
Average rank
#22,592in Baseball Caps
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
844per listing
Listings tracked
29

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Peterbilt Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

9%

  • Brand 137%
  • Brand 218%
  • Brand 316%
  • Brand 49%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (5 brands, 9%)

Demand

Peterbilt Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Peterbilt Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peterbilt hat80K/yr
  • peterbilt shirt32K/yr
  • peterbilt trucker hat15K/yr
  • peterbilt hats for men11K/yr
  • peterbilt hats11K/yr
  • peterbilt shirts for men12K/yr
  • peterbilt apparel7K/yr
  • peterbilt t shirt4K/yr
  • peterbuilt3K/yr

Reviews and returns

What reviews say buyers love and hate about Peterbilt Hat

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
2.8%of orders come back
“too baggy up top by the logo which doesnt make the fit look right”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Peterbilt Hat questions

Answered from the same tracked data.