Peter Pan Hat

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

3.1%

Market size, estimated

$72Ka year

Peak month

October17.4× the quietest month

Top search term

robin hood hat33K searches a year

Listings sell for $17.56 on average, from $6.49 to $30.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.56 that is $4K to $9K a year per listing.

Average price

$17.56inside the $15 to $100 sweet spot

Price range

$6.49–$30.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

13.3%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #2,320 within Headwear. It carries 354 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

92%

Out of stock, average day

8.9%

Average rank

#2,320in Headwear

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

354per listing

Listings tracked

25

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months