pete the cat costume
Skip itSoft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great140.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.32–$78.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 295K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-84.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pete the cat costume is a $38K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pete the cat costume market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $179K–$224K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #5,760
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 59%
- Out of stock
- 20.3%
- Avg brand age
- 32 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
33
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
36%
Top 20: 80%
Open market
42%
- Beautistin19%
- Fun Costumes13%
- JcHrmers8%
- Aczyoxw7%
- ComfyCamper6%
- Horolam5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -84.0% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 71.8×
Top pete the cat costume search terms
- pete the cat costume190K/yr
- pete the cat costume adult39K/yr
- pete the cat costume kids34K/yr
- pete the cat accessories4K/yr
- pete the cat adult costume7K/yr
- pete the cat costume toddler3K/yr
- pete the cat halloween costume4K/yr
- pete the car costume3K/yr
- adult pete the cat costume3K/yr
- pet the cat costume3K/yr
Top pete the cat costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7
Beautistin$19.904.7★26 rev
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10
Beautistin$19.824.6★34 rev
Aczyoxw Blue Cat Costume Set with Cat Headband and Tail Heart Button Stickers Accessories for Read Book Day Dress Up Halloween Party Cosplay
Aczyoxw$10.994.7★7 rev
Fun Costumes Pete the Cat Kids Cat Costume Unisex Cute Blue Animal Halloween Outfit Small
Fun Costumes$40.394.6★585 rev
Horolam 11 PCS Blue Cat Costume Set Blue Cat Ears Headband Tail Clip Heart Button Stickers Yellow Glasses for World Book Day Storybook Character Cosplay Halloween
Horolam$10.274.4★43 rev
Newest
by launch dateAczyoxw Blue Cat Costume Set with Cat Headband and Tail Heart Button Stickers Accessories for Read Book Day Dress Up Halloween Party Cosplay
Aczyoxw$10.997 rev
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7
Beautistin$19.9026 rev
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10
Beautistin$19.8234 rev
eygeufg 11 Pcs Cat Accessory Set Blue Headband and Tail Tutu Skirt Sunglasses & Decorative Patches for Teens(14+) & Adults Theatrical Performance & Parties
eygeufg$14.646 rev
QLINLEAF Blue Cat Costumes Set Cat Ears Headband Gloves Tail for Women Halloween Cosplay
QLINLEAF$8.328 rev
Trending
90-day click momentumBlue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7
Beautistin$19.904.7★
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10
Beautistin$19.824.6★
7 Pieces Blue Cat Costume Accessories Set Include Fluffy Kitty Ears Headband Tails Blue Tulle Tutu Skirt Stockings Yellow Glasses with 7 Felt Stickers for Story Book Day Halloween Party Cosplay
Medoore$9.395.0★
ComfyCamper Adult Yellow 2D Colorful Buttons for Womens - Adult Women Mens T Shirt Cosplay Halloween Costumes M
ComfyCamper$17.554.2★
11 Pcs Blue Cat Book Character Costumes for Adults with Cat Ears Beanie Glasses Sticker Bowtie Arm Sleeves and Socks for Women Book Character Cosplay Book Day Dress Up
Sibosen$23.465.0★
What buyers say about pete the cat costume
What buyers praise and complain about, mined from review topics.What buyers love
“This set was nicer quality than some of the others I viewed”
“Fits well”
“The colors are bright and vibrant”
“Good Value”
“As expected”
“Comfy and cute”
“easy to put on”
“The material feels soft and comfortable, so its easy to wear for parties, Halloween, or school events”
“they stayed put thanks to the strong adhesive”
“Great design”
What buyers complain about
“Tail belt is too big for my five year old”
“Buttons are stickers not pins”
“My only slight issue is with the headband”
“Shirt was really thick though”
“I worry it will stretch out or break”
“ear wire is not very strong to keep ears up”
“The only downside is that the glasses shown in the product photos did not come with the set”
Top return reasons
Common questions
- Is pete the cat costume profitable to sell on Amazon United States?
- The niche generates $38K/yr across 44 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -84.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the pete the cat costume niche?
- 32 brands and 33 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in pete the cat costume?
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Adhesion/Stickiness. The return rate is 6.3% — above our launch gate.
- When does demand for pete the cat costume peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 71.8× the quietest.
- What does it cost to enter the pete the cat costume niche?
- Listings span $8.32–$78.20; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.