Personalized Underwear for Women

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

-37.1%

Conversion, latest week

1.5%

Market size, estimated

$52Ka year

Peak month

February2.7× the quietest month

Top search term

custom underwear for women68K searches a year

Listings sell for $11.16 on average, from $7.11 to $18.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.16 that is $0 to $1K a year per listing.

Average price

$11.16under the $15 to $100 sweet spot

Price range

$7.11–$18.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.4%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,938 within Lingerie. It carries 433 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#3,938in Lingerie

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

433per listing

Listings tracked

18

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months