Personalized Pajamas

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

560K

Growth, 90 days vs prior 90

-38.8%

Conversion, latest week

0.8%

Market size, estimated

$110Ka year

Peak month

December15.9× the quietest month

Top search term

custom pajamas90K searches a year

Listings sell for $23.91 on average, from $10.14 to $46.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.91 that is $0 to $2K a year per listing.

Average price

$23.91inside the $15 to $100 sweet spot

Price range

$10.14–$46.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7,530 within Sleep & Lounge. It carries 1,244 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

43%

Out of stock, average day

0.0%

Average rank

#7,530in Sleep & Lounge

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,244per listing

Listings tracked

47

19 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

7Amazon's first-year sales bar

Average brand age

28 months