Personalized Baby Boy Gifts

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

-17.4%

Conversion, latest week

0.8%

Market size, estimated

$35Ka year

Peak month

December1.7× the quietest month

Top search term

personalized baby clothes23K searches a year

Listings sell for $21.78 on average, from $8.33 to $57.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.78 that is $0 to $2K a year per listing.

Average price

$21.78inside the $15 to $100 sweet spot

Price range

$8.33–$57.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #240 within Baby Boys. It carries 1,295 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

61%

Out of stock, average day

3.6%

Average rank

#240in Baby Boys

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,295per listing

Listings tracked

28

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months