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Personal Cooling Device

Maybe

Search demand grew +279.3% this quarter. But buyers convert on only 1.6% of searches, so Personal Cooling Device is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$189K/yr396K searches / yr
90-day growth
+279.3%search demand this quarter
Competition
55%top-5 click share · 22 brands · 53 sellers

Flapen Score

Personal Cooling Device against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Personal Cooling Device is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personal Cooling Device market on Amazon at a glance

Shoppers on Amazon United States searched for Personal Cooling Device 396K times last year and spent an estimated $189K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +279.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
396K
Growth, 90 days vs prior 90
+279.3%
Conversion, latest week
1.6%
Market size, estimated
$189Ka year
Peak month
June31.3× the quietest month
Top search term
hot weather essentials71K searches a year

02 · Price

A sale here is worth $30.44.

Listings sell for $30.44 on average, from $5.72 to $175.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $30.44 that is $3K to $8K a year per listing.

Average price
$30.44inside the $15 to $100 sweet spot
Price range
$5.72–$175.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #660 within Accessories. It carries 7,227 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#660in Accessories
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
7,227per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Personal Cooling Device products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

53

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

55%

Top 20: 95%

Open market

37%

  • Brand 123%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Personal Cooling Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.3×

Search terms

Top Personal Cooling Device search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot weather essentials71K/yr
  • body cooling products35K/yr
  • stay cool26K/yr
  • keep cool23K/yr
  • cooling accessories for hot weather24K/yr
  • cooling clothing for extreme heat27K/yr
  • cooling clothes22K/yr
  • summer heat essentials17K/yr
  • keep cool in the heat27K/yr
  • summer cooling accessories17K/yr

Reviews and returns

What reviews say buyers love and hate about Personal Cooling Device

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
2.1%of orders come back
“They are a little tight”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Personal Cooling Device questions

Answered from the same tracked data.