personal cooling device
Worth a lookShows demand growing +279.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+279.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$30.44avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.72–$175.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$189K$189K/yr · 396K searches
Review moat
Bad7,227.13avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, personal cooling device is a $189K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
personal cooling device market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $244K–$304K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #660
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
53
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
55%
Top 20: 95%
Open market
37%
- Coume23%
- MISSION13%
- COLD FACTOR9%
- Ergodyne8%
- FROGG TOGGS5%
- BHYTAKI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +279.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.3×
Top personal cooling device search terms
- hot weather essentials71K/yr
- body cooling products35K/yr
- stay cool26K/yr
- keep cool23K/yr
- cooling accessories for hot weather24K/yr
- cooling clothing for extreme heat27K/yr
- cooling clothes22K/yr
- summer heat essentials17K/yr
- keep cool in the heat27K/yr
- summer cooling accessories17K/yr
Top personal cooling device products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coume 6 Pack Cooling Neck Wraps Neck Cooler Ice Bandanas Scarf for Hot Weather Summer Ultra Running Walking Riding Women Men(Retro Color)
Coume$10.503.9★891 rev
MISSION Cooling Hoodie Towel- Sport Hood Towel Cools when Wet UPF 50 Contours Your Head to Stay in Place- Black
MISSION$20.804.4★6,765 rev
COLD FACTOR Cooling Headband for Women and Men UPF 50+ Advanced Evaporative Comfort Instant Cooling Sweatband for Outdoor Sports Fitness Yoga Hiking Running and Workout 3 Pack (Black)
COLD FACTOR$14.644.1★1,110 rev
Ergodyne Chill Its 6634 Cooling Headband Sports Headbands for Men and Women Moisture Wicking Lime
Ergodyne$5.724.2★2,263 rev
FROGG TOGGS Chilly Pad Instant Cooling Towel long lasting reusable Sports and Outdoors Neck Towel 33x13 Sky Blue
FROGG TOGGS$10.104.5★15,335 rev
Newest
by launch date
10 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop
TCANG$9.9946 rev
PANGTIKU Cooling Vest With 24pcs Gel Ice Packs for Men Women - Cold Vest Adjustable Cool Jacket for Working Outdoor (Blue
PANGTIKU$30.9149 rev
Arctic Air Neck Chill Neck Cooling Tube Hands Free Cooling Quick Freeze Gel Wearable Body Coolers for Hot Weather Reusable Adjustable Fit 3 Pack
Arctic Air$19.63794 rev
Neck Cooling Tube Wraps Ice Ring Neck Cooler Personal Ice Pack Wrap for Hot Weather Gel Reusable Wearable Gel Cooling for Summer Heat Hot Flashes Freezer Below 64.4
XINHOME$9.78842 rev
Heelkl 2026 AI Portable Fan Rechargeable 4-Speed Strong Airflow Personal Waist Fan with up to 25H of Working Time Hands-Free Hanging Neck Fan Wearable Belt Fan for Camping Outdoor Jobsite
Heelkl$19.224,315 rev
Trending
90-day click momentum
Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 Black/Dark Taupe/Espresso/White Medium
Amazon Essentials$19.484.5★
10 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop
TCANG$9.993.8★
PANGTIKU Cooling Vest With 24pcs Gel Ice Packs for Men Women - Cold Vest Adjustable Cool Jacket for Working Outdoor (Blue
PANGTIKU$30.913.7★
BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack
BAMBOO COOL$50.244.6★
Ergodyne Chill Its 6634 Cooling Headband Sports Headbands for Men and Women Moisture Wicking Lime
Ergodyne$5.724.2★
What buyers say about personal cooling device
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“they are warm”
“Excellent price”
“comfortable to wear”
“effective”
“Fit perfect”
“As advertised”
“easy to wear”
“charges pretty quickly”
“Easy to use and lightweight”
What buyers complain about
“They are a little tight”
“Break easily”
“Not Effective”
“I often get overheated”
“Not as good quality as I hoped for”
“could be better for the price”
“Dye bleeds”
“Water spills out”
“These are paper thin and small”
“Not that strong”
Top return reasons
Common questions
- Is personal cooling device profitable to sell on Amazon United States?
- The niche generates $189K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +279.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the personal cooling device niche?
- 22 brands and 53 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in personal cooling device?
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.1%.
- When does demand for personal cooling device peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 31.3× the quietest.
- What does it cost to enter the personal cooling device niche?
- Listings span $5.72–$175.32; the average listing price is $30.44 (sweet spot $15–$100). The average incumbent carries 7,227 reviews — the moat a new listing must climb.