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Personal Carry on Bag Under the Seat

Fail

Buyers convert on only 0.5% of searches, so Personal Carry on Bag Under the Seat is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$68K/yr222K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
32%top-5 click share · 20 brands · 46 sellers

Flapen Score

Personal Carry on Bag Under the Seat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Personal Carry on Bag Under the Seat is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personal Carry on Bag Under the Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Personal Carry on Bag Under the Seat 222K times last year and spent an estimated $68K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
0.5%
Market size, estimated
$68Ka year
Peak month
December2.4× the quietest month
Top search term
under the seat luggage with wheels56K searches a year

02 · Price

A sale here is worth $63.68.

Listings sell for $63.68 on average, from $19.67 to $132.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $63.68 that is $0 to $6K a year per listing.

Average price
$63.68inside the $15 to $100 sweet spot
Price range
$19.67–$132.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #268 within Luggage. It carries 5,064 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#268in Luggage
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,064per listing
Listings tracked
58

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Personal Carry on Bag Under the Seat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

46

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 63%

Open market

31%

  • Amazon Basics30%
  • LUGGEX11%
  • TPRC9%
  • BAGSMART8%
  • LOVEVOOK5%
  • Lekesky5%

Demand

Personal Carry on Bag Under the Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Personal Carry on Bag Under the Seat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • under the seat luggage with wheels56K/yr
  • personal item travel bag with wheels49K/yr
  • underseat luggage with spinner wheels17K/yr
  • small bag with wheels12K/yr
  • personal item with wheels10K/yr
  • wheeled underseat carry on luggage9K/yr
  • under seat luggage with spinner wheels13K/yr
  • 16 inch luggage8K/yr
  • small travel bag on wheels8K/yr
  • 16 inch suitcase7K/yr

Reviews and returns

What reviews say buyers love and hate about Personal Carry on Bag Under the Seat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
7.2%of orders come back
“Too big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Personal Carry on Bag Under the Seat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data