Period Thong
MaybeProducts sell for $23.89 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so Period Thong is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 4550
- Market size
- $87K/yr254K searches / yr
- 90-day growth
- +7.4%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 11 sellers
Flapen Score
Period Thong against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Period Thong is stronger. Inside it, weaker.
Market
The Period Thong market on Amazon at a glance
Shoppers on Amazon United States searched for Period Thong 254K times last year and spent an estimated $87K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- +7.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $87Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- period thong65K searches a year
02 · Price
A sale here is worth $23.89.
Listings sell for $23.89 on average, from $11.01 to $35.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.89 that is $0 to $2K a year per listing.
- Average price
- $23.89inside the $15 to $100 sweet spot
- Price range
- $11.01–$35.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #142 within Lingerie. It carries 472 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #142in Lingerie
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 472per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Period Thong products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZVZK Period Underwear for women - Leak Proof Period Thongs Heavy Flow Absorbent Period Panties Menstrual G-Strings(M 3Black)
- Price
- $15.55
- Rating
- 3.8/5
- Reviews
- 400
- Age
- 3y ago

shaperisfree Sexy Period Underwear for Women Lace Leak Proof Period Thongs 4 Layers Absorbent Panties Bikinis for Teen Ladies
- Price
- $11.01
- Rating
- 4.0/5
- Reviews
- 1,132
- Age
- 4y ago

La LiVita Seamless Thong Period Underwear for Women Teens Light Flow Moisture Wicking Side Leak Prevention Panties 3 Pack Black
- Price
- $24.18
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 10mo ago

ZVZK Period Underwear for women - Leak Proof Period Thongs Heavy Flow Absorbent Period Panties Menstrual G-Strings(S 3Black)
- Price
- $15.55
- Rating
- 3.8/5
- Reviews
- 400
- Age
- 3y ago

saalt Seamless Thong - Womens Period Underwear - Replaces 1 Liner or 2 Light Tampons - (Medium Smooth Terracotta)
- Price
- $27.80
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 3y ago
Trending
90-day click momentum
SHARICCA Women Postpartum Period Thongs 4 Layers Leakproof Underwear Panties for Teen Ladies 3 Pack Navy S
- Price
- $24.84
- Rating
- 4.3/5
- Reviews
- 792
- Age
- 3y ago

La LiVita Seamless Thong Period Underwear for Women Teens Light Flow Moisture Wicking Side Leak Prevention Panties 3 Pack Beige
- Price
- $24.04
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 10mo ago

TIICHOO Period Underwear Thong Seamless Lace Period Panties Thong Tanga Leakproof Underwear 6 Pack (Medium 3 Black/Brown/Sand/Khaki)
- Price
- $29.58
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

shaperisfree Sexy Period Underwear for Women Lace Leak Proof Period Thongs 4 Layers Absorbent Panties Bikinis for Teen Ladies
- Price
- $24.38
- Rating
- 4.0/5
- Reviews
- 1,132
- Age
- 2y ago

shaperisfree Period Underwear Thong Leak Proof Period Thongs for Women Absorbent Panties Menstrual Thong Bikini Bottom
- Price
- $26.05
- Rating
- 4.1/5
- Reviews
- 495
- Age
- 3y ago
Newest
by launch date
TIICHOO Period Underwear Thong Seamless Lace Period Panties Thong Tanga Leakproof Underwear 6 Pack (Medium 3 Black/Brown/Sand/Khaki)
- Price
- $29.58
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

La LiVita Seamless Thong Period Underwear for Women Teens Light Flow Moisture Wicking Side Leak Prevention Panties 3 Pack Beige
- Price
- $24.04
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 10mo ago

La LiVita Seamless Thong Period Underwear for Women Teens Light Flow Moisture Wicking Side Leak Prevention Panties 3 Pack Black
- Price
- $24.18
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 10mo ago

La LiVita Seamless Thong Period Underwear for Women Teens Light Flow Moisture Wicking Side Leak Prevention Panties 3 Pack Black
- Price
- $23.37
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 10mo ago

INNERSY Period Thongs Underwear for Women Seamless Thongs No Show Sexy Panties 3-Pack(Large Khaki Noir)
- Price
- $23.03
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
8%
- shaperisfree20%
- ZVZK18%
- SHARICCA17%
- saalt14%
- La LiVita14%
- TIICHOO8%
- Open — no brand owns it (3 brands, 8%)
Demand
Period Thong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Period Thong search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- period thong65K/yr
- period thongs for women31K/yr
- period underwear thong28K/yr
- period thongs25K/yr
- period underwear for women thong20K/yr
- period thong underwear12K/yr
- thong period underwear11K/yr
- thong period underwear for women13K/yr
- period panties thong8K/yr
- period thong underwear for women22K/yr
Reviews and returns
What reviews say buyers love and hate about Period Thong
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a good fit
Too small
too large
the waistband is not very comfy
Uncomfortable
Very uncomfortable rough
is a cheap material
the material doesn't line up to be very functional as it's intended
Terrible material does not give at all
Theyre just glued together
The plastic on the gussett left sticky residue I could not remove
the absorbent material is thick and the edges designed to prevent outside leakage is even thicker and quite stiff
I assume not following instructions might affect absorbency
Cons: Not entirely absorbent of discharge
Love
So comfortable
I love these underwear they are so comfy
I find them very comfortable to wear
Fit great
These underwear fit me great
True to size
Great product and very flattering
Good quality
Great quality, and feel like they hold me in
they retain their elasticity
I love that they feel seamless under clothing
Stretchy and comfortable material
The pack of 3 is well worth it
overall good purchase for the money
Such great value
Return
3.8% Return rate 83% Fixable by listing
Not a good fit
Too small
too large
i do have a big complaint on the waist lace strands
And if you size up for a more comfortable waist band, the crotch would be sagging down or you would has to pull them up to your chest
The waist band is super tight
is a cheap material
the material doesn't line up to be very functional as it's intended
Terrible material does not give at all
the waistband is not very comfy
Uncomfortable
Very uncomfortable rough
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Period Thong questions
Answered from the same tracked data.









