Period Shorts

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

442K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

0.8%

Market size, estimated

$103Ka year

Peak month

June1.4× the quietest month

Top search term

period boxers81K searches a year

Listings sell for $28.20 on average, from $9.48 to $55.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.20 that is $0 to $3K a year per listing.

Average price

$28.20inside the $15 to $100 sweet spot

Price range

$9.48–$55.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #3,210 within Lingerie. It carries 1,596 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#3,210in Lingerie

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,596per listing

Listings tracked

70

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months