peridot
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.61avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,584.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$200K$200K/yr · 494K searches
Price range
Okay$6.62–$302.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, peridot is a $200K/yr Amazon United States market (494K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
peridot market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $238K–$317K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #9,939
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 2.8%
- Avg brand age
- 38 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
73
Top-5 brand share
34%
Top 20: 77%
Top-5 click share
28%
Top 20: 63%
Open market
61%
- JSJOY8%
- Bestyle7%
- Poxtex7%
- Hidepoo6%
- Kendra Scott6%
- JewelryPalace5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.4% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 5.9×
Top peridot search terms
- peridot necklace108K/yr
- peridot88K/yr
- peridot jewelry109K/yr
- august birthstone necklace43K/yr
- august birthstone jewelry57K/yr
- august birthstone36K/yr
- peridot jewelry for women13K/yr
- peridot pendant12K/yr
- peridot necklaces for women11K/yr
- peridot jewelry set8K/yr
Top peridot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JSJOY August Birthstone Bracelet for Her Gold Peridot Bracelet Birthday Gifts for Women Wife August Birthday Gift Womens Gifts for New Mom
JSJOY$12.234.3★291 rev
Gold Olive Green Earrings Set for Women August Birthstone Trendy Jewelry Gifts Dainty Huggie Hoop Jacket Studs Earring Stack for Multiple Piercing
Poxtex$13.384.4★15 rev
Bestyle Gold Butterfly Necklaces for Women August Birthstone Peridot Necklaces Butterflies Jewelry Gift for Women on Birthday Christmas Mothers Day Valentines Day
Bestyle$24.284.7★18 rev
Hidepoo Initial Peridot Birthstone Necklaces for Women Dainty Disc Letter A August Birthstone Necklace Jewelry for Woman Personalized Birthday Gifts
Hidepoo$31.964.5★51 rev
Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry August(Peridot)
Pls Back$8.384.5★658 rev
Newest
by launch date
WomenGifts August Created Peridot (Lime Green) Layered Necklace Set 14K Gold Plated Birthstone Pendant with Choker Cuban Link & Satellite Chain Personalized Jewelry Gift
WomenGifts$14.581,066 rev
Fezodo Birthstone Necklace for Women 14K Gold Plated Birthstone Pendant Necklaces for Women August Birthday Gifts for Mom Girlfriend Wife(8)
Fezodo$8.1324 rev
Bestyle Gold Butterfly Necklaces for Women August Birthstone Peridot Necklaces Butterflies Jewelry Gift for Women on Birthday Christmas Mothers Day Valentines Day
Bestyle$24.2818 rev
PAVOI 14K Yellow Gold Plated Dainty Birthstone Necklaces with Charms - Adjustable Chain Gold Charm Birthstone Necklace for Women - Peridot CZ Birth Stone Removable Pendants - August Jewelry Gifts
PAVOI$15.09125 rev
Linawe Peridot Green Gold Jewelry Sets for Women Birthstone Pendant Necklace and Dangle Earrings Set Imitation Diamond Crystal Cubic Zirconia Tear Drop Wedding Costume Jewelry Set
Linawe$18.484 rev
Trending
90-day click momentum
Wasee August Birthstone Ring 925 Sterling Silver Peridot Ring Pear Shaped Leaf Promise Ring for Her Birthday Anniversary Mothers Day Jewelry Gifts for Women Ring Size 8
Wasee$34.574.4★
Gem Stone King Solid 14K Gold Gemstone Birthstone 4-Prong Pendant Necklace | Round Cut 6MM | Gold Necklace For Women | With 18 Inch Gold Chain | Peridot-August | Yellow Gold
Gem Stone King$302.245.0★
Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace
Hidepoo$34.584.3★
JewelryPalace Princess Diana Kate Middleton Gemstone Birthstone Genuine Peridot Halo Statement Engagement Rings for Women 14K Yellow Gold Plated 925 Sterling Silver Promise Rings for Her Size 6
JewelryPalace$25.654.7★
FANCIME Peridot Cross Necklace For Women Sterling Silver Birthstone Peridot Infinity Heart Cross Pendant August Birthstone Jewelry Gifts Valentines Day Gifts for Women
FANCIME$42.234.6★
What buyers say about peridot
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Brilliant color”
“fits just right”
“Looks as pictured”
“I think its a good value”
“Cool gift, looks good”
“Very nice and comfortable”
“so it gets a lot of bright reflections”
“the chain looks really nice”
“Seems sturdy so far”
What buyers complain about
“Cheap”
“Way too small”
“It was clearly a different color”
“Broke after a month”
“Fragile”
“Doesnt look like the picture”
“Chain broke within an hour of having the necklace on”
“This is not the cheapest beaded necklace”
“feels like plastic”
“I'm not gonna get this one wet”
Top return reasons
Common questions
- Is peridot profitable to sell on Amazon United States?
- The niche generates $200K/yr across 72 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the peridot niche?
- 53 brands and 73 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in peridot?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 3.4%.
- When does demand for peridot peak?
- Demand peaks in Aug–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the peridot niche?
- Listings span $6.62–$302.24; the average listing price is $39.61 (sweet spot $15–$100). The average incumbent carries 1,585 reviews — the moat a new listing must climb.