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Peridot

Maybe

The top 5 brands take only 34% of clicks. But buyers convert on only 1.0% of searches, so Peridot is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$200K/yr494K searches / yr
90-day growth
+33.4%search demand this quarter
Competition
28%top-5 click share · 53 brands · 73 sellers

Flapen Score

Peridot against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Peridot is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peridot market on Amazon at a glance

Shoppers on Amazon United States searched for Peridot 494K times last year and spent an estimated $200K. The top 5 brands take 34% of clicks. Demand peaks in Aug–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
+33.4%
Conversion, latest week
1.0%
Market size, estimated
$200Ka year
Peak month
August5.9× the quietest month
Top search term
peridot necklace108K searches a year

02 · Price

A sale here is worth $39.61.

Listings sell for $39.61 on average, from $6.62 to $302.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $39.61 that is $0 to $4K a year per listing.

Average price
$39.61inside the $15 to $100 sweet spot
Price range
$6.62–$302.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9,939 within Pendant Necklaces. It carries 1,585 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
2.8%
Average rank
#9,939in Pendant Necklaces
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,585per listing
Listings tracked
72

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Peridot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$6K$12K$18K$24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

73

Top-5 brand share

34%

Top 20: 77%

Top-5 click share

28%

Top 20: 63%

Open market

61%

  • JSJOY8%
  • Bestyle7%
  • Poxtex7%
  • Hidepoo6%
  • Kendra Scott6%
  • JewelryPalace5%

Demand

Peridot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Peridot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peridot necklace108K/yr
  • peridot88K/yr
  • peridot jewelry109K/yr
  • august birthstone necklace43K/yr
  • august birthstone jewelry57K/yr
  • august birthstone36K/yr
  • peridot jewelry for women13K/yr
  • peridot pendant12K/yr
  • peridot necklaces for women11K/yr
  • peridot jewelry set8K/yr

Reviews and returns

What reviews say buyers love and hate about Peridot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.09

Cheap

Poor quality

Too expensive for quality

Size-Overall18%−0.06

Way too small

tiny

Small

Color16%−0.07

It was clearly a different color

Wish they were more green

they looks kind of gray

Durability5%−0.03

Broke after a month

Definitely broke after a month

Strength5%+0.45

Fragile

Love

Quality-Overall24%−0.09

Good quality

Great quality and beautiful sparkle

These bracelets are nice quality

Color13%−0.07

Brilliant color

I adore the shade of green

The colors and textures of the stones create a relaxed, beachy vibe that pairs perfectly with summer dresses, casual tops, or vacation outfits

Size-Overall9%−0.06

fits just right

Such a beautiful perfect sized gift

It fits true to size

Advertised Vs Actual Product9%

Looks as pictured

Exactly as advertised

Exactly as described

Value For Money6%+1.16

I think its a good value

Worth it

very worth the price

Return

3.4% Return rate 79% Fixable by listing

Size-Overall41%█▇██▇▅

Way too small

tiny

Small

Color18%▁▅▆▄█▆

It was clearly a different color

Wish they were more green

they looks kind of gray

Advertised Vs Actual Product10%█▃▃▅▇█

Doesnt look like the picture

It doesnt look like the picture

Quality-Overall7%▅█▄▅▇█

Cheap

Poor quality

Too expensive for quality

Metal Authenticity4%█▄▂▂▁▄

FAQ

Common Peridot questions

Answered from the same tracked data.