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Peppa Pig Costume

Fail

An estimated 11.0% of orders come back, so Peppa Pig Costume is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$31K/yr180K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
54%top-5 click share · 8 brands · 44 sellers

Flapen Score

Peppa Pig Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Peppa Pig Costume is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Peppa Pig Costume 180K times last year and spent an estimated $31K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
0.6%
Market size, estimated
$31Ka year
Peak month
October32.6× the quietest month
Top search term
peppa pig costume105K searches a year

02 · Price

A sale here is worth $27.26.

Listings sell for $27.26 on average, from $10.43 to $37.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.26 that is $0 to $3K a year per listing.

Average price
$27.26inside the $15 to $100 sweet spot
Price range
$10.43–$37.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #8,139 within Girls. It carries 279 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
97%
Out of stock, average day
11.8%
Average rank
#8,139in Girls
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
279per listing
Listings tracked
30

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Peppa Pig Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

44

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 88%

Open market

2%

  • Brand 152%
  • Brand 227%
  • Brand 314%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Peppa Pig Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 32.6×

Search terms

Top Peppa Pig Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppa pig costume105K/yr
  • peppa pig halloween costume21K/yr
  • peppa pig costume for girls14K/yr
  • peppa pig costume toddler18K/yr
  • peppa pig costumes4K/yr
  • daddy pig costume4K/yr
  • peppa pig family costumes4K/yr
  • peppa pig toddler costume4K/yr
  • daddy pig costume adult3K/yr
  • toddler peppa pig costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig Costume

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Soft Feel”
11.0%of orders come back
“Soft”
A buyer, on “Soft Feel”42% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Peppa Pig Costume questions

Answered from the same tracked data.