Peppa Pig Coloring Book
FailThe top 5 brands take 96% of clicks, so Peppa Pig Coloring Book is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $199K/yr346K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 22%top-5 click share · 11 brands · 57 sellers
Flapen Score
Peppa Pig Coloring Book against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Peppa Pig Coloring Book is stronger. Inside it, weaker.
Market
The Peppa Pig Coloring Book market on Amazon at a glance
Shoppers on Amazon United States searched for Peppa Pig Coloring Book 346K times last year and spent an estimated $199K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.
- Searches, last 12 months
- 346K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $199Ka year
- Peak month
- December40.2× the quietest month
- Top search term
- peppa pig dress65K searches a year
02 · Price
A sale here is worth $21.28.
Listings sell for $21.28 on average, from $4.16 to $36.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.28 that is $0 to $2K a year per listing.
- Average price
- $21.28inside the $15 to $100 sweet spot
- Price range
- $4.16–$36.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #568 within Dresses. It carries 881 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 99%
- Out of stock, average day
- 15.8%
- Average rank
- #568in Dresses
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 881per listing
- Listings tracked
- 97
04 · Newcomers
3 of last year's 43 launches cleared the first-year sales bar.
43 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 43
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Peppa Pig Coloring Book products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
57
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
22%
Top 20: 52%
Open market
2%
- Brand 177%
- Brand 29%
- Brand 35%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (5 brands, 2%)
Demand
Peppa Pig Coloring Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 40.2×
Search terms
Top Peppa Pig Coloring Book search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- peppa pig dress65K/yr
- peppa pig shirt32K/yr
- peppa pig pajamas54K/yr
- peppa pig coloring book39K/yr
- peppa pig birthday outfit27K/yr
- peppa pig outfit21K/yr
- peppa pig outfits for girls17K/yr
- peppa pig shirts for girls12K/yr
- peppa pig pjs11K/yr
- peppa pig birthday dress7K/yr
Reviews and returns
What reviews say buyers love and hate about Peppa Pig Coloring Book
We read the reviews and the return reasons for every product selling here.
“Run a Bit Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peppa Pig Coloring Book questions
Answered from the same tracked data.









