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Peppa Pig Coloring Book

Fail

The top 5 brands take 96% of clicks, so Peppa Pig Coloring Book is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$199K/yr346K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
22%top-5 click share · 11 brands · 57 sellers

Flapen Score

Peppa Pig Coloring Book against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Peppa Pig Coloring Book is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Peppa Pig Coloring Book 346K times last year and spent an estimated $199K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
2.7%
Market size, estimated
$199Ka year
Peak month
December40.2× the quietest month
Top search term
peppa pig dress65K searches a year

02 · Price

A sale here is worth $21.28.

Listings sell for $21.28 on average, from $4.16 to $36.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.28 that is $0 to $2K a year per listing.

Average price
$21.28inside the $15 to $100 sweet spot
Price range
$4.16–$36.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #568 within Dresses. It carries 881 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
99%
Out of stock, average day
15.8%
Average rank
#568in Dresses
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
881per listing
Listings tracked
97

04 · Newcomers

3 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Peppa Pig Coloring Book products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

57

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

22%

Top 20: 52%

Open market

2%

  • Peppa Pig77%
  • Get Trend9%
  • Komar Kids5%
  • Crocs4%
  • Crayola2%
  • Coloring Books2%
  • Open — no brand owns it (5 brands, 2%)

Demand

Peppa Pig Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 40.2×

Search terms

Top Peppa Pig Coloring Book search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peppa pig dress65K/yr
  • peppa pig shirt32K/yr
  • peppa pig pajamas54K/yr
  • peppa pig coloring book39K/yr
  • peppa pig birthday outfit27K/yr
  • peppa pig outfit21K/yr
  • peppa pig outfits for girls17K/yr
  • peppa pig shirts for girls12K/yr
  • peppa pig pjs11K/yr
  • peppa pig birthday dress7K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig Coloring Book

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Run a Bit Big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Peppa Pig Coloring Book questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data