peppa pig coloring book
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.28avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$4.16–$36.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good880.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay$199K$199K/yr · 346K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, peppa pig coloring book is a $199K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
peppa pig coloring book market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $213K–$266K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #568
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 79%
- Out of stock
- 15.8%
- Avg brand age
- 34 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
57
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
22%
Top 20: 52%
Open market
2%
- Peppa Pig77%
- Get Trend9%
- Komar Kids5%
- Crocs4%
- Crayola2%
- Coloring Books2%
- Open — no brand owns it (5 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 40.2×
Top peppa pig coloring book search terms
- peppa pig dress65K/yr
- peppa pig shirt32K/yr
- peppa pig pajamas54K/yr
- peppa pig coloring book39K/yr
- peppa pig birthday outfit27K/yr
- peppa pig outfit21K/yr
- peppa pig outfits for girls17K/yr
- peppa pig shirts for girls12K/yr
- peppa pig pjs11K/yr
- peppa pig birthday dress7K/yr
Top peppa pig coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peppa Pig Clothes Toddler Girls Ruffle Sleeve T Shirt and Tutu Mesh Skirt Sets 2PCS Clothing Sets Pink for Birthday Summer Girls Size 4-5 Years
Peppa Pig$23.814.6★198 rev
Peppa Pig Toddler Girl 2pcs Outfits Ruffled Top and Floral Print Skirt Set Clothes Set Roseo 4-5 Years
Peppa Pig$19.804.6★198 rev
Peppa Pig Dress Girls Sundress Sleeveless Strawberry Print Summer Casual Dresses Yellow for Birthday Party Toddler Girl Size 4-5 Years
Peppa Pig$19.984.8★338 rev
Peppa Pig Toddler Girls French Terry Sleeveless Romper Pink 4T
Peppa Pig$19.864.7★64 rev
Peppa Pig Toddler Girl Dresses Sleeveless Rainbow Butterfly Print A Line Sundress Dress for Kids Dark Blue 4-5 Years
Peppa Pig$19.274.8★338 rev
Newest
by launch date
Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (3-4 Years Pink Peppa Pig)
Get Trend$18.7928 rev
Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (2-3 Years Pink Peppa Pig)
Get Trend$19.1028 rev
Peppa Pig 4 Piece Pajama Set - Kids Tight Fit Soft Short Sleeve Shirt & Pants Sleepwear Set for Girls & Toddlers - Official Pink
Komar Kids$31.7228 rev
Peppa Pig 4 Piece Pajama Set - Kids Tight Fit Soft Short Sleeve Shirt & Pants Sleepwear Set for Girls & Toddlers - Official Pink
Komar Kids$33.8228 rev
Peppa Pig Girls Short Sets Ruffle Short Sleeves Top Tee Shirt and Leggings Outfits Clothes for Summer Casual Clothing Set Purple Toddler Girl Size 4-5T
Peppa Pig$19.47250 rev
Trending
90-day click momentumGet Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (2-3 Years Pink Peppa Pig)
Get Trend$19.103.9★
Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (3-4 Years Pink Peppa Pig)
Get Trend$18.793.9★
Peppa Pig Toddler Girls Dress for Summer Short Sleeve Tutu Rainbow Dresses for Birthday Party Tulle Princess Dress with Sparkly Star White Little Girls Size 2T
Peppa Pig$26.084.6★
Peppa Pig 4 Piece Pajama Set - Kids Tight Fit Soft Short Sleeve Shirt & Pants Sleepwear Set for Girls & Toddlers - Official Pink
Komar Kids$33.824.4★
Peppa Pig Toddler Girl Dresses Sleeveless Rainbow Butterfly Print A Line Sundress Dress for Kids Dark Blue 4-5 Years
Peppa Pig$19.274.8★
What buyers say about peppa pig coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is snug”
“silky quality appears comfortable”
“Soft and Comfortable”
“Good entertainment for my child”
“The colors are vibrant”
“Good price”
“They are comfortable”
“Great material and really soft”
“The designs are super cute”
“Makes a cute gift for little fans”
What buyers complain about
“Run a Bit Big”
“My daughter has eczema”
“the fabric is 100% polyester which I didn't realize”
“not the one photographed”
“Good Look, Poor Quality and Fit”
“The magnets sucked and fell off”
“shrink in the wash”
“rough on them so I just cut it out”
“that they are not as breathable as they would be if they were made from a natural fiber”
“My only critique is that the neck hole is a little tight”
Top return reasons
Common questions
- Is peppa pig coloring book profitable to sell on Amazon United States?
- The niche generates $199K/yr across 97 tracked products. 3 of 43 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the peppa pig coloring book niche?
- 11 brands and 57 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in peppa pig coloring book?
- Top complaints mined from reviews: Size-Overall, Allergies, Material Quality. The return rate is 1.5%.
- When does demand for peppa pig coloring book peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 40.2× the quietest.
- What does it cost to enter the peppa pig coloring book niche?
- Listings span $4.16–$36.05; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.