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Peppa Pig Coloring Book

Fail

The top 5 brands take 96% of clicks, so Peppa Pig Coloring Book is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$199K/yr346K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
22%top-5 click share · 11 brands · 57 sellers

Flapen Score

Peppa Pig Coloring Book against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Peppa Pig Coloring Book is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Peppa Pig Coloring Book 346K times last year and spent an estimated $199K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
2.7%
Market size, estimated
$199Ka year
Peak month
December40.2× the quietest month
Top search term
peppa pig dress65K searches a year

02 · Price

A sale here is worth $21.28.

Listings sell for $21.28 on average, from $4.16 to $36.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.28 that is $0 to $2K a year per listing.

Average price
$21.28inside the $15 to $100 sweet spot
Price range
$4.16–$36.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #568 within Dresses. It carries 881 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
99%
Out of stock, average day
15.8%
Average rank
#568in Dresses
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
881per listing
Listings tracked
97

04 · Newcomers

3 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Peppa Pig Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

57

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

22%

Top 20: 52%

Open market

2%

  • Brand 177%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 2%)

Demand

Peppa Pig Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 40.2×

Search terms

Top Peppa Pig Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppa pig dress65K/yr
  • peppa pig shirt32K/yr
  • peppa pig pajamas54K/yr
  • peppa pig coloring book39K/yr
  • peppa pig birthday outfit27K/yr
  • peppa pig outfit21K/yr
  • peppa pig outfits for girls17K/yr
  • peppa pig shirts for girls12K/yr
  • peppa pig pjs11K/yr
  • peppa pig birthday dress7K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig Coloring Book

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Run a Bit Big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Peppa Pig Coloring Book questions

Answered from the same tracked data.