People Socks
FailShoppers spend an estimated $11K a year here, so People Socks is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $11K/yr20K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 45 sellers
Flapen Score
People Socks against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, People Socks is stronger. Inside it, weaker.
Market
The People Socks market on Amazon at a glance
Shoppers on Amazon United States searched for People Socks 20K times last year and spent an estimated $11K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $11Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- people socks14K searches a year
02 · Price
A sale here is worth $26.25.
Listings sell for $26.25 on average, from $9.63 to $34.85. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.25 that is $0 to $3K a year per listing.
- Average price
- $26.25inside the $15 to $100 sweet spot
- Price range
- $9.63–$34.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #22,984 within Athletic Socks. It carries 15,151 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 96%
- Out of stock, average day
- 23.6%
- Average rank
- #22,984in Athletic Socks
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 15,151per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top People Socks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
45
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
10%
- Brand 154%
- Brand 227%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (6 brands, 10%)
Demand
People Socks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top People Socks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- people socks14K/yr
- peoples socks4K/yr
- people socks merino wool men3K/yr
Reviews and returns
What reviews say buyers love and hate about People Socks
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common People Socks questions
Answered from the same tracked data.