pennywise mask
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.55avg listing price — sweet spot $15–$100
Price range
Great$8.32–$97.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great412.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 128K searches
According to Flapen's Amazon United States niche tracking, pennywise mask is a $47K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pennywise mask market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $69K–$86K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #11,584
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 50%
- Out of stock
- 10.6%
- Avg brand age
- 48 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
38
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
7%
- Rubies39%
- Bioworld29%
- Masfrida12%
- Trick Or Treat Studios5%
- Champion Sports4%
- Quligeta4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 24.5×
Top pennywise mask search terms
- pennywise mask84K/yr
- it mask20K/yr
- pennywise mask for kids5K/yr
- it clown mask4K/yr
- penny wise mask5K/yr
- it mask pennywise6K/yr
- pennywise mask for adults4K/yr
Top pennywise mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bioworld IT Pennywise 360 Character Crew Socks for Men
Bioworld$8.324.8★276 rev
IT Movie: Pennywise Latex Overhead Mask for Adults by Rubies Mens No Size
Rubies$46.964.1★493 rev
Rubies at Party City IT Movie: Pennywise Half Mask for Adults Mens No Size
Rubies$18.934.2★644 rev
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask-D)
Masfrida$15.564.3★343 rev
IT TV Series: Pennywise Overhead Latex Mask with Hair for Adults by Rubies Mens No Size
Rubies$53.834.3★494 rev
Newest
by launch date
Spirit Halloween It Chapter Two Adult Pennywise Costume The Signature Collection Officially Licensed Clown Costume Men Size ADULT LARGE Standard Gray
Spirit Halloween$97.4424 rev
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask-D)
Masfrida$15.56343 rev
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (Red One Size)
Masfrida$14.39343 rev
Trick Or Treat Studios Stephen Kings It 2017 Latex Mask Pennywise Deluxe Edition
Trick Or Treat Studios$54.9417 rev
MOLEZU Clown Mask for Adult Halloween Mask Creepy Scary Clown Full Face Head Horror Mask Prop Costume Party Cosplay
MOLEZU$14.02197 rev
Trending
90-day click momentum
Champion Sports Pro Baseball Adult Mask - Umpires and Catchers - Extra Protection - Extended Guards - Adjustable Harness Baseball Mask - Adult Size BLACK
Champion Sports$29.794.6★
Bioworld IT Pennywise 360 Character Crew Socks for Men
Bioworld$8.324.8★
Spirit Halloween It Chapter Two Adult Pennywise Costume The Signature Collection Officially Licensed Clown Costume Men Size ADULT LARGE Standard Gray
Spirit Halloween$97.444.3★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (Red One Size)
Masfrida$14.394.3★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask-D)
Masfrida$15.564.3★
What buyers say about pennywise mask
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality Custome and más”
“Great for the price”
“Fit”
“Comfortable”
“has some great detailing”
“Easy to breath in”
“has no odor what so ever”
What buyers complain about
“Not tight enough”
“Heavier than advertised”
“has an awful smell do not waste your money”
“stitching could be better”
“shirt sleeves are very long”
“Mask is huge does not fit on your head had to try to tie a string around it to keep it in place”
Top return reasons
Common questions
- Is pennywise mask profitable to sell on Amazon United States?
- The niche generates $47K/yr across 14 tracked products. 90-day search growth is +27.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the pennywise mask niche?
- 9 brands and 38 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in pennywise mask?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Smell. The return rate is 6.2% — above our launch gate.
- When does demand for pennywise mask peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 24.5× the quietest.
- What does it cost to enter the pennywise mask niche?
- Listings span $8.32–$97.44; the average listing price is $34.55 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.