pennywise costume women
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.67avg listing price — sweet spot $15–$100
Price range
Great$9.30–$59.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,629.68avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad10.0%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 571K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pennywise costume women is a $0/yr Amazon United States market (571K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pennywise costume women market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $42K–$55K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #36,710
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 47%
- Out of stock
- 2.7%
- Avg brand age
- 44 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
30
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- EQVYG27%
- Leg Avenue20%
- Spirit Halloween17%
- Rubies12%
- Bestjybt8%
- Zhitunemi5%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 320.0×
Top pennywise costume women search terms
- pennywise costume women310K/yr
- womens pennywise costume24K/yr
- sexy pennywise costume8K/yr
- female pennywise costume8K/yr
- pennywise dress8K/yr
- penny wise costume women38K/yr
- it costume women64K/yr
- pennywise costume for women9K/yr
- women pennywise costume9K/yr
- pennywise costume woman4K/yr
Top pennywise costume women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8PCS Clown Costume Accessories Lace Neck Ruffle Collar Wrist Cuff Red Pom Poms Women Halloween Clown Dress up Cosplay White Jester
EQVYG$18.344.6★23 rev
Spirit Halloween Adult Pennywise Dress Costume - S
Spirit Halloween$48.584.4★105 rev
Leg Avenue womens Satin Bow Accent Thigh Highs Costume Accessories White/Red One Size US
Leg Avenue$9.814.4★15,815 rev
Bestjybt Womens Satin Bow Stockings Thigh High Over Knee Stockings (White+Red)
Bestjybt$10.924.3★354 rev
Rubies at Party City IT Movie: Pennywise Costume for Adults Womens Medium
Rubies$32.874.0★738 rev
Newest
by launch date8PCS Clown Costume Accessories Lace Neck Ruffle Collar Wrist Cuff Red Pom Poms Women Halloween Clown Dress up Cosplay White Jester
EQVYG$18.3423 rev
8PCS Clown Costume Accessories Lace Neck Ruffle Collar Wrist Cuff Red Pom Poms Ball Women Halloween Clown Dress up Cosplay Black Jester
EQVYG$18.0723 rev
Womens IT Pennywise Clown Costume | Adult Evil Sewer Clown Killer Outfit with Ruffle Accents Red Pom Poms Small
Fun Costumes$48.0515 rev
Women Sexy Halloween Clown Costume Short Puff Sleeve Crop Top Lolita Bloomers 6 Pcs Halloween Scary Clown Accessories (Gray S)
Baynoyia$30.496 rev
Vintage Lace Ruffled Collar Lace Gloves Clown Costume Accessories Detachable Neck Ruffle Collar Lolita Sleeve Halloween Party for Draculaura Penny
Carkno$15.7738 rev
Trending
90-day click momentum
Zhitunemi Corset Tops for Women Renaissance: Womens Halloween Costume Corset Renaissance Fair - Historical Reenactment Events Medium White
Zhitunemi$22.814.2★
Bestjybt Womens Satin Bow Stockings Thigh High Over Knee Stockings (White+Red)
Bestjybt$10.924.3★
8PCS Clown Costume Accessories Lace Neck Ruffle Collar Wrist Cuff Red Pom Poms Ball Women Halloween Clown Dress up Cosplay Black Jester
EQVYG$18.074.6★
Vintage Lace Ruffled Collar Lace Gloves Clown Costume Accessories Detachable Neck Ruffle Collar Lolita Sleeve Halloween Party for Draculaura Penny
Carkno$15.774.4★
8PCS Clown Costume Accessories Lace Neck Ruffle Collar Wrist Cuff Red Pom Poms Women Halloween Clown Dress up Cosplay White Jester
EQVYG$18.344.6★
What buyers say about pennywise costume women
What buyers praise and complain about, mined from review topics.What buyers love
“They also fit very well”
“The quality was surprisingly good”
“Cute and durable”
“Great value”
“It is comfy”
“It is a good quality material”
“Great stick and quality”
“easy to put on”
“held up during a dye process”
What buyers complain about
“They had clearly been worn for some time by someone else”
“had dirty footprints on them”
“Adhesive wasnt the best”
“They were kin of thin so sure I had to adjust them a bit”
Top return reasons
Common questions
- Is pennywise costume women profitable to sell on Amazon United States?
- The niche generates $0/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the pennywise costume women niche?
- 10 brands and 30 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in pennywise costume women?
- Top complaints mined from reviews: Product Condition, Ease Of Cleaning, Adhesion/Stickiness. The return rate is 10.0% — above our launch gate.
- When does demand for pennywise costume women peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 320.0× the quietest.
- What does it cost to enter the pennywise costume women niche?
- Listings span $9.30–$59.21; the average listing price is $27.67 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.