Penguin Necklace

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-31.1%

Conversion, latest week

1.5%

Market size, estimated

$19Ka year

Peak month

December5.7× the quietest month

Top search term

penguin necklace21K searches a year

Listings sell for $29.20 on average, from $6.54 to $132.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.20 that is $0 to $3K a year per listing.

Average price

$29.20inside the $15 to $100 sweet spot

Price range

$6.54–$132.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #24,300 within Pendant Necklaces. It carries 224 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#24,300in Pendant Necklaces

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

224per listing

Listings tracked

40

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months