Penguin Keychain
FailThe top 5 products take 100% of clicks, so Penguin Keychain is a Fail.
- Flapen Score
- 25 / 100Ranks 16,489 of 16,930 Clothing, Shoes & Jewelry niches · −20 vs the category median of 4525
- Market size
- $23K/yr106K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 4 sellers
Flapen Score
Penguin Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Penguin Keychain is stronger. Inside it, weaker.
Market
The Penguin Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Penguin Keychain 106K times last year and spent an estimated $23K. All 3 brands take every click. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $23Ka year
- Top search term
- penguin keychain77K searches a year
02 · Price
A sale here is worth $11.20.
Listings sell for $11.20 on average, from $9.43 to $13.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $11.20 that is $3K to $6K a year per listing.
- Average price
- $11.20under the $15 to $100 sweet spot
- Price range
- $9.43–$13.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27,428 within Keyrings, Keychains & Charms. It carries 249 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27,428in Keyrings, Keychains & Charms
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 249per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Penguin Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 639
- Age
- 4y ago

Zitokin Cute Penguin Plush Keychain for Backpack 4.5 Inch Penguin Bag Charms Key Chain Accessories for Women Cat Gift
- Price
- $9.43
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago

HICIVI Penguin Keychain Plush Penguins carrying backpacks Car Pendant Backpacks Keys Kawaii Penguin Charm for Animal Lovers 7cm
- Price
- $13.17
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 2y ago
Trending
estimated 90-day click momentum
BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 639
- Age
- 4y ago

Zitokin Cute Penguin Plush Keychain for Backpack 4.5 Inch Penguin Bag Charms Key Chain Accessories for Women Cat Gift
- Price
- $9.43
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago

HICIVI Penguin Keychain Plush Penguins carrying backpacks Car Pendant Backpacks Keys Kawaii Penguin Charm for Animal Lovers 7cm
- Price
- $13.17
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 2y ago
Newest
by launch date
Zitokin Cute Penguin Plush Keychain for Backpack 4.5 Inch Penguin Bag Charms Key Chain Accessories for Women Cat Gift
- Price
- $9.43
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago

HICIVI Penguin Keychain Plush Penguins carrying backpacks Car Pendant Backpacks Keys Kawaii Penguin Charm for Animal Lovers 7cm
- Price
- $13.17
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 2y ago

BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 639
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- BONICI89%
- Zitokin6%
- HICIVI6%
Demand
Penguin Keychain search demand
Weekly searches over the year. Pick a range.
Search terms
Top Penguin Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- penguin keychain77K/yr
- penguin keychain plush10K/yr
- penguin plush keychain8K/yr
- penguin bag charm5K/yr
- penguin key chain6K/yr
Reviews and returns
What reviews say buyers love and hate about Penguin Keychain
We read the reviews and the return reasons for every product selling here.
“Bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Penguin Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









