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Penguin Keychain

Fail

The top 5 products take 100% of clicks, so Penguin Keychain is a Fail.

Flapen Score
25
25 / 100
Ranks 16,489 of 16,930 Clothing, Shoes & Jewelry niches · −20 vs the category median of 45
Market size
$23K/yr106K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Penguin Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Penguin Keychain is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penguin Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Penguin Keychain 106K times last year and spent an estimated $23K. All 3 brands take every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
1.9%
Market size, estimated
$23Ka year
Top search term
penguin keychain77K searches a year

02 · Price

A sale here is worth $11.20.

Listings sell for $11.20 on average, from $9.43 to $13.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $11.20 that is $3K to $6K a year per listing.

Average price
$11.20under the $15 to $100 sweet spot
Price range
$9.43–$13.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27,428 within Keyrings, Keychains & Charms. It carries 249 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27,428in Keyrings, Keychains & Charms
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
249per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Penguin Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 36%

Demand

Penguin Keychain search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Penguin Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penguin keychain77K/yr
  • penguin keychain plush10K/yr
  • penguin plush keychain8K/yr
  • penguin bag charm5K/yr
  • penguin key chain6K/yr

Reviews and returns

What reviews say buyers love and hate about Penguin Keychain

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Soft Feel”
42%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Bigger than I expected”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Penguin Keychain questions

Answered from the same tracked data.