Penguin Hat

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-42.6%

Conversion, latest week

1.2%

Market size, estimated

$11Ka year

Peak month

December4.8× the quietest month

Top search term

penguin hat35K searches a year

Listings sell for $14.75 on average, from $8.37 to $28.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.75 that is $0 to $1K a year per listing.

Average price

$14.75under the $15 to $100 sweet spot

Price range

$8.37–$28.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

6.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #24,352 within Skullies & Beanies. It carries 378 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

87%

Out of stock, average day

11.4%

Average rank

#24,352in Skullies & Beanies

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

378per listing

Listings tracked

38

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months