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Penguin Costume for Kids

Fail

Demand is soft, at -34.6% this quarter, so Penguin Costume for Kids is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$53K/yr90K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
35%top-5 click share · 28 brands · 30 sellers

Flapen Score

Penguin Costume for Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Penguin Costume for Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penguin Costume for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Penguin Costume for Kids 90K times last year and spent an estimated $53K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
2.5%
Market size, estimated
$53Ka year
Peak month
October23.3× the quietest month
Top search term
penguin costume kids62K searches a year

02 · Price

A sale here is worth $23.17.

Listings sell for $23.17 on average, from $9.40 to $35.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.17 that is $0 to $2K a year per listing.

Average price
$23.17inside the $15 to $100 sweet spot
Price range
$9.40–$35.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #13,097 within Girls. It carries 463 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
18.1%
Average rank
#13,097in Girls
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
463per listing
Listings tracked
47

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Penguin Costume for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

30

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

35%

Top 20: 74%

Open market

39%

  • Brand 123%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Penguin Costume for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 23.3×

Search terms

Top Penguin Costume for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penguin costume kids62K/yr
  • penguin onesie kids12K/yr
  • kids penguin costume12K/yr
  • penguin costume for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Penguin Costume for Kids

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Size runs on the large side”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Penguin Costume for Kids questions

Answered from the same tracked data.