Penguin Costume for Kids
FailDemand is soft, at -34.6% this quarter, so Penguin Costume for Kids is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $53K/yr90K searches / yr
- 90-day growth
- -34.6%search demand this quarter
- Competition
- 35%top-5 click share · 28 brands · 30 sellers
Flapen Score
Penguin Costume for Kids against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Penguin Costume for Kids is stronger. Inside it, weaker.
Market
The Penguin Costume for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Penguin Costume for Kids 90K times last year and spent an estimated $53K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -34.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $53Ka year
- Peak month
- October23.3× the quietest month
- Top search term
- penguin costume kids62K searches a year
02 · Price
A sale here is worth $23.17.
Listings sell for $23.17 on average, from $9.40 to $35.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.17 that is $0 to $2K a year per listing.
- Average price
- $23.17inside the $15 to $100 sweet spot
- Price range
- $9.40–$35.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 8.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #13,097 within Girls. It carries 463 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 98%
- Out of stock, average day
- 18.1%
- Average rank
- #13,097in Girls
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 463per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Penguin Costume for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WAFUNNE Kids Penguin Costume Cosplay Halloween Animal Onesie for Boys Girls Child Penguin 140
- Price
- $20.19
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 7y ago

SCOPUCI Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Cosplay Costume/Homewear/Sleepwear(Penguin 3-4 Years)
- Price
- $21.07
- Rating
- 4.4/5
- Reviews
- 1,212
- Age
- 3y ago

Wisdom Unicorn Animal Kids OnesieCosplay Animal Costume Halloween Onesie Pajamas Home Clothing - The Perfect Costume for Parties and Sleepovers Penguin
- Price
- $25.80
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 2y ago

WAFUNNE Kids Penguin Costume Cosplay Halloween Animal Onesie for Boys Girls Child Penguin 110
- Price
- $20.07
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 7y ago

ABENCA Penguin Onesie Kids Animal Costume Girls Pajamas One Piece Cosplay Halloween Christmas.Grey.140
- Price
- $35.12
- Rating
- 4.0/5
- Reviews
- 284
- Age
- 5y ago
Trending
estimated 90-day click momentum
CuteOn Unisex Animal Onesie Pajamas Cosplay Halloween Costume Christmas Sleepwear Homewear for Kids Puffin 10-11Y
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

DarkCom Unisex Kids Animal Onesie Cosplay Puffin Halloween Costume Parent-Child Sleepwear Christmas Pajamas for Girls Boys 12-13 Years
- Price
- $14.53
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2y ago

CuteOn Unisex Animal Onesie Pajamas Cosplay Halloween Costume Christmas Sleepwear Homewear for Kids Penguin 10-11Y
- Price
- $11.43
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 1y ago

DarkCom Animal Onesie for Kids Flannel Cosplay Penguin Halloween Costume Parent-Child Sleepwear for Girls Boys 12-13 Years
- Price
- $16.97
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 2y ago

WAFUNNE Kids Penguin Costume Cosplay Halloween Animal Onesie for Boys Girls Child Penguin 110
- Price
- $20.07
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 7y ago
Newest
by launch date
WEFONLLICOS 4PCS Penguin Costume Kids Animal Penguin Onesie Headpiece Feet Halloween Cosplay Outfits for Boys Girls (Medium)
- Price
- $33.53
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 10mo ago

CuteOn Unisex Animal Onesie Pajamas Cosplay Halloween Costume Christmas Sleepwear Homewear for Kids Puffin 10-11Y
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

CuteOn Unisex Animal Onesie Pajamas Cosplay Halloween Costume Christmas Sleepwear Homewear for Kids Penguin 10-11Y
- Price
- $11.43
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 1y ago

Joyxiamunicorns Unisex Kids Penguin Onesie Pajamas Animal Cosplay Costume Halloween Christmas Cartoon Sleepwear Jumpsuit
- Price
- $23.70
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago

Pegasus unicorn Unisex Kids Onesie Penguin Pajamas Animal Pjs One-piece Sleepwear Halloween Cosplay Costume
- Price
- $18.73
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
28 rising
Sellers
30
Est. top-5 brand share
55%
Top 20: 95%
Est. top-5 click share
35%
Top 20: 74%
Open market
39%
- WAFUNNE23%
- ATOZ9%
- ABENCA8%
- LONULAIN7%
- SCOPUCI7%
- Wisdom Unicorn7%
Demand
Penguin Costume for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 23.3×
Search terms
Top Penguin Costume for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- penguin costume kids62K/yr
- penguin onesie kids12K/yr
- kids penguin costume12K/yr
- penguin costume for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Penguin Costume for Kids
We read the reviews and the return reasons for every product selling here.
“Size runs on the large side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Penguin Costume for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









