Penguin Costume
FailAn estimated 12.8% of orders come back, so Penguin Costume is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $169K/yr480K searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 40 sellers
Flapen Score
Penguin Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Penguin Costume is stronger. Inside it, weaker.
Market
The Penguin Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Penguin Costume 480K times last year and spent an estimated $169K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 480K
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $169Ka year
- Peak month
- October22.9× the quietest month
- Top search term
- penguin costume186K searches a year
02 · Price
A sale here is worth $26.21.
Listings sell for $26.21 on average, from $19.60 to $43.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $26.21 that is $3K to $7K a year per listing.
- Average price
- $26.21inside the $15 to $100 sweet spot
- Price range
- $19.60–$43.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 12.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,906 within Sleep & Lounge. It carries 1,156 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 8.8%
- Average rank
- #1,906in Sleep & Lounge
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,156per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Penguin Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear Penguin
- Price
- $28.20
- Rating
- 4.7/5
- Reviews
- 4,269
- Age
- 5y ago

Adrinfly One-piece Pajamas Unisex Costume Adult Animal Onesie Penguin Cosplay Small
- Price
- $24.60
- Rating
- 4.4/5
- Reviews
- 807
- Age
- 9y ago

QUERITU Penguin Adult Onesie Pajamas - Unisex Halloween Animal Cosplay Costume Sleepwear - Comfy One-Piece Suit for Men & Women
- Price
- $21.62
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 1y ago

Lavy ning Animal Adult Onesie Unisex One-Piece Cosplay Costume Pajamas For Men
- Price
- $21.14
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5y ago

SunBritly Wearable Penguin Blanket Hoodie Sleeping Bags for Adults Women Men Super Soft Warm Cozy Flannel Fleece Blanket Penguin Gifts(M Suitable Height 49-51)
- Price
- $24.71
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
Trending
estimated 90-day click momentum
WAFUNNE Kids Penguin Costume Cosplay Halloween Animal Onesie for Boys Girls Child Penguin 110
- Price
- $20.06
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 7y ago

COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Penguin Cosplay Animal One Piece Halloween Costume Sleepwear Homewear
- Price
- $27.89
- Rating
- 4.6/5
- Reviews
- 1,136
- Age
- 2y ago

Lavy ning Animal Adult Onesie Unisex One-Piece Cosplay Costume Pajamas For Men
- Price
- $24.75
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 1y ago

SAMGU Adult Penguin Onesie Costume Plush Fleece Halloween Party Cosplay Suit One Piece Pajamas Large
- Price
- $29.24
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

Wisdom Unicorn Animal Kids OnesieCosplay Animal Costume Halloween Onesie Pajamas Home Clothing - The Perfect Costume for Parties and Sleepovers Penguin
- Price
- $25.85
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 2y ago
Newest
by launch date
AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Penguin Cosplay One Piece Halloween Costume hooded Sleepwear Homewear
- Price
- $27.72
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 1y ago

JUOLOET Unisex Adult Onesie Pajamas Penguin Animal One Piece Snug Fit Halloween Costume Sleepwear Homewear Penguin Small
- Price
- $22.08
- Rating
- 4.6/5
- Reviews
- 473
- Age
- 1y ago

SAMGU Adult Penguin Onesie Costume Plush Fleece Halloween Party Cosplay Suit One Piece Pajamas Large
- Price
- $29.24
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

QUERITU Penguin Adult Onesie Pajamas - Unisex Halloween Animal Cosplay Costume Sleepwear - Comfy One-Piece Suit for Men & Women
- Price
- $21.62
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 1y ago

SunBritly Wearable Penguin Blanket Hoodie Sleeping Bags for Adults Women Men Super Soft Warm Cozy Flannel Fleece Blanket Penguin Gifts(M Suitable Height 49-51)
- Price
- $24.71
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
40
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 93%
Open market
30%
- COSUSKET24%
- Lavy ning12%
- Adrinfly11%
- QUERITU10%
- SunBritly8%
- SAMGU6%
Demand
Penguin Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 22.9×
Search terms
Top Penguin Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- penguin costume186K/yr
- penguin onesie102K/yr
- penguin onesie adult71K/yr
- penguin costume adult45K/yr
- penguin suit5K/yr
- penguin outfit4K/yr
- adult penguin costume16K/yr
- adult penguin onesie6K/yr
- penguin onsie8K/yr
- penguin onesie adult men3K/yr
Reviews and returns
What reviews say buyers love and hate about Penguin Costume
We read the reviews and the return reasons for every product selling here.
“the quality is poor as it already had a couple holes in the seams upon arrival”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Penguin Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









