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Penguin Costume

Fail

An estimated 12.8% of orders come back, so Penguin Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$169K/yr480K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
53%top-5 click share · 20 brands · 40 sellers

Flapen Score

Penguin Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Penguin Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penguin Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Penguin Costume 480K times last year and spent an estimated $169K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
1.3%
Market size, estimated
$169Ka year
Peak month
October22.9× the quietest month
Top search term
penguin costume186K searches a year

02 · Price

A sale here is worth $26.21.

Listings sell for $26.21 on average, from $19.60 to $43.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $26.21 that is $3K to $7K a year per listing.

Average price
$26.21inside the $15 to $100 sweet spot
Price range
$19.60–$43.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
12.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,906 within Sleep & Lounge. It carries 1,156 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#1,906in Sleep & Lounge
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,156per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Penguin Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

40

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

30%

  • Brand 124%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Penguin Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 22.9×

Search terms

Top Penguin Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penguin costume186K/yr
  • penguin onesie102K/yr
  • penguin onesie adult71K/yr
  • penguin costume adult45K/yr
  • penguin suit5K/yr
  • penguin outfit4K/yr
  • adult penguin costume16K/yr
  • adult penguin onesie6K/yr
  • penguin onsie8K/yr
  • penguin onesie adult men3K/yr

Reviews and returns

What reviews say buyers love and hate about Penguin Costume

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Warmth”
19%of negative reviews mention “Quality-Overall”
12.8%of orders come back
“the quality is poor as it already had a couple holes in the seams upon arrival”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Penguin Costume questions

Answered from the same tracked data.