Pendants for Men

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

978K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

0.4%

Market size, estimated

$96Ka year

Peak month

December1.6× the quietest month

Top search term

mens necklace pendant127K searches a year

Listings sell for $24.61 on average, from $6.89 to $76.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $24.61 that is $2K to $6K a year per listing.

Average price

$24.61inside the $15 to $100 sweet spot

Price range

$6.89–$76.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

3.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #4,604 within Jewelry. It carries 764 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#4,604in Jewelry

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

764per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months