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Peloton Shoes

Fail

An estimated 16.0% of orders come back, so Peloton Shoes is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$432K/yr599K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
54%top-5 click share · 7 brands · 12 sellers

Flapen Score

Peloton Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Peloton Shoes is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peloton Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Peloton Shoes 599K times last year and spent an estimated $432K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
1.3%
Market size, estimated
$432Ka year
Peak month
July1.9× the quietest month
Top search term
peloton shoes346K searches a year

02 · Price

A sale here is worth $54.62.

Listings sell for $54.62 on average, from $27.23 to $93.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $54.62 that is $14K to $27K a year per listing.

Average price
$54.62inside the $15 to $100 sweet spot
Price range
$27.23–$93.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$14K–$27K
Returns
16.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Shoes. It carries 945 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#134in Shoes
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
945per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Peloton Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

1%

  • Brand 139%
  • Brand 222%
  • Brand 318%
  • Brand 411%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Peloton Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Peloton Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peloton shoes346K/yr
  • peloton shoes women65K/yr
  • peloton shoes mens35K/yr
  • peloton bike shoes32K/yr
  • peloton compatible shoes16K/yr
  • peloton cycling shoes15K/yr
  • peleton shoes10K/yr
  • mens peloton shoes12K/yr
  • peloton bike shoes women7K/yr
  • peloton shoes for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Peloton Shoes

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
16.0%of orders come back
“tight/ narrow”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Peloton Shoes questions

Answered from the same tracked data.