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Pelican Luggage

Fail

Buyers convert on only 0.3% of searches, so Pelican Luggage is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$201K/yr230K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
41%top-5 click share · 9 brands · 56 sellers

Flapen Score

Pelican Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pelican Luggage is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pelican Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for Pelican Luggage 230K times last year and spent an estimated $201K. The top 5 brands take 97% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
0.3%
Market size, estimated
$201Ka year
Peak month
March1.4× the quietest month
Top search term
pelican luggage123K searches a year

02 · Price

A sale here is worth $300.22.

Listings sell for $300.22 on average, from $41.90 to $692.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $300.22 that is $0 to $30K a year per listing.

Average price
$300.22above the $15 to $100 sweet spot
Price range
$41.90–$692.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$30K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #510 within Luggage. It carries 3,498 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
84%
Out of stock, average day
8.6%
Average rank
#510in Luggage
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,498per listing
Listings tracked
49

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pelican Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

56

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

2%

  • Brand 176%
  • Brand 212%
  • Brand 36%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Pelican Luggage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pelican Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pelican luggage123K/yr
  • pelican carry on luggage34K/yr
  • pelican suitcase33K/yr
  • pelican carry on18K/yr
  • pelican case carry on4K/yr
  • pelican suitcase luggage7K/yr
  • pelican travel luggage5K/yr
  • pelican carry on case3K/yr
  • pelican elite luggage2K/yr
  • pelican luggage with wheels2K/yr

Reviews and returns

What reviews say buyers love and hate about Pelican Luggage

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Zipper Quality”
7.1%of orders come back
“Bad zipper”
A buyer, on “Zipper Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pelican Luggage questions

Answered from the same tracked data.