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Pehr

Fail

The top 5 brands take 100% of clicks, so Pehr is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$19K/yr56K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
60%top-5 click share · 3 brands · 11 sellers

Flapen Score

Pehr against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pehr is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pehr market on Amazon at a glance

Shoppers on Amazon United States searched for Pehr 56K times last year and spent an estimated $19K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
0.9%
Market size, estimated
$19Ka year
Peak month
July1.6× the quietest month
Top search term
pehr36K searches a year

02 · Price

A sale here is worth $39.59.

Listings sell for $39.59 on average, from $16.94 to $83.27. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $39.59 that is $0 to $4K a year per listing.

Average price
$39.59inside the $15 to $100 sweet spot
Price range
$16.94–$83.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,405 within Baby Boys. It carries 100 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#1,405in Baby Boys
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
100per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pehr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Pehr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Pehr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pehr36K/yr
  • pehr baby clothes15K/yr
  • pehr baby5K/yr

Reviews and returns

What reviews say buyers love and hate about Pehr

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
37%of negative reviews mention “Value For Money”
2.7%of orders come back
“Kind of expensive for sure”
A buyer, on “Value For Money”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pehr questions

Answered from the same tracked data.