Pehr
FailThe top 5 brands take 100% of clicks, so Pehr is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $19K/yr56K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 11 sellers
Flapen Score
Pehr against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pehr is stronger. Inside it, weaker.
Market
The Pehr market on Amazon at a glance
Shoppers on Amazon United States searched for Pehr 56K times last year and spent an estimated $19K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $19Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- pehr36K searches a year
02 · Price
A sale here is worth $39.59.
Listings sell for $39.59 on average, from $16.94 to $83.27. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $39.59 that is $0 to $4K a year per listing.
- Average price
- $39.59inside the $15 to $100 sweet spot
- Price range
- $16.94–$83.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,405 within Baby Boys. It carries 100 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 11.0%
- Average rank
- #1,405in Baby Boys
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 100per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Pehr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pehr Baby Bucket Hat Stripes Away Ink Blue (Boys) | Organic Cotton Sun Hat with Strap | Soft Poplin Fabric | Broad Brim | Ethically Made | Machine Washable | 6-12 Months
- Price
- $25.84
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 6y ago

PEHR Short Sleeve Shoulder Snap One-Piece Explore the World | 100% Organic Cotton Unisex Baby Bodysuit with Shoulder and Bottom Snaps for Easy Changes Sizes 3-6M
- Price
- $29.72
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 2y ago

PEHR Babys First Essentials Set Pale Pink | 100% Organic Cotton 3-Piece Unisex Newborn Gift Set | Long Sleeve One-Piece Romper and Leggings (03M)
- Price
- $83.27
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

PEHR Long Sleeve Henley Patch Pocket Romper Life Aquatic | Organic Cotton Baby Outfit | Ocean-Inspired Unisex Print | Sizes 6-12 Months
- Price
- $45.29
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

PEHR Ribbed Baby Onesie Explore the World | 100% Organic Cotton Unisex Baby Onesier with Full Two-Way Zip Covered Feet and Zipper Guards | Sizes 3-6 Months
- Price
- $49.80
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 1y ago
Trending
estimated 90-day click momentum
PEHR Short Sleeve Shoulder Snap One-Piece Explore the World | 100% Organic Cotton Unisex Baby Bodysuit with Shoulder and Bottom Snaps for Easy Changes Sizes 3-6M
- Price
- $29.72
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 2y ago

little planet by carters unisex-baby Organic Cotton Gauze Romper Spring Moss 18M
- Price
- $16.94
- Rating
- 4.8/5
- Reviews
- 427
- Age
- 1y ago

PEHR Harem Pant Stripes Away Sea / 3-6 mos.
- Price
- $27.17
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4y ago

PEHR Babys First Essentials Set Portobello | 100% Organic Cotton 3-Piece Unisex Newborn Gift Set | Long Sleeve One-Piece Romper and Leggings (03M)
- Price
- $73.33
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

Pehr Baby Bucket Hat Stripes Away Ink Blue (Boys) | Organic Cotton Sun Hat with Strap | Soft Poplin Fabric | Broad Brim | Ethically Made | Machine Washable | 6-12 Months
- Price
- $25.84
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 6y ago
Newest
by launch date
little planet by carters unisex-baby Organic Cotton Gauze Romper Spring Moss 18M
- Price
- $16.94
- Rating
- 4.8/5
- Reviews
- 427
- Age
- 1y ago

PEHR Babys First Essentials Set Pale Pink | 100% Organic Cotton 3-Piece Unisex Newborn Gift Set | Long Sleeve One-Piece Romper and Leggings (03M)
- Price
- $83.27
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

PEHR Babys First Essentials Set Fountain Blue | 100% Organic Cotton 3-Piece Unisex Newborn Gift Set | Long Sleeve One-Piece Romper and Leggings (03M)
- Price
- $81.03
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

PEHR Babys First Essentials Set Portobello | 100% Organic Cotton 3-Piece Unisex Newborn Gift Set | Long Sleeve One-Piece Romper and Leggings (03M)
- Price
- $73.33
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

PEHR Ribbed Baby Onesie Explore the World | 100% Organic Cotton Unisex Baby Onesier with Full Two-Way Zip Covered Feet and Zipper Guards | Sizes 3-6 Months
- Price
- $49.80
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- PEHR96%
- little planet by carter's2%
- Manhattan Toy2%
- Open — no brand owns it (0%)
Demand
Pehr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Pehr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pehr36K/yr
- pehr baby clothes15K/yr
- pehr baby5K/yr
Reviews and returns
What reviews say buyers love and hate about Pehr
We read the reviews and the return reasons for every product selling here.
“Kind of expensive for sure”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pehr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









