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Pearl Necklace for Men

Fail

Shoppers spend an estimated $25K a year here, so Pearl Necklace for Men is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$25K/yr141K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
72%top-5 click share · 7 brands · 9 sellers

Flapen Score

Pearl Necklace for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pearl Necklace for Men is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pearl Necklace for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Pearl Necklace for Men 141K times last year and spent an estimated $25K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
1.1%
Market size, estimated
$25Ka year
Peak month
July2.0× the quietest month
Top search term
pearl necklace men50K searches a year

02 · Price

A sale here is worth $16.80.

Listings sell for $16.80 on average, from $10.05 to $22.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.80 that is $2K to $4K a year per listing.

Average price
$16.80inside the $15 to $100 sweet spot
Price range
$10.05–$22.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,199 within Jewelry. It carries 284 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,199in Jewelry
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
284per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pearl Necklace for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 142%
  • Brand 239%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pearl Necklace for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Pearl Necklace for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pearl necklace men50K/yr
  • mens pearl necklace42K/yr
  • pearl necklace for men13K/yr
  • men pearl necklace12K/yr
  • collar de perlas para hombre14K/yr
  • pearls for men5K/yr
  • mens pearls3K/yr
  • pearl necklaces for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Pearl Necklace for Men

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Durability”
6.1%of orders come back
“Broke after 2 uses”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Pearl Necklace for Men questions

Answered from the same tracked data.