Pearl Earrings

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

5.8M

Growth, 90 days vs prior 90

+7.3%

Conversion, latest week

4.1%

Market size, estimated

$3.2Ma year

Peak month

May1.4× the quietest month

Top search term

pearl earrings3.0M searches a year

Listings sell for $13.54 on average, from $7.02 to $36.08. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $13.54 that is $34K to $41K a year per listing.

Average price

$13.54under the $15 to $100 sweet spot

Price range

$7.02–$36.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,500–3,000

Revenue per listing a year

$34K–$41K

Returns

3.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #243 within Earrings. It carries 1,473 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#243in Earrings

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,473per listing

Listings tracked

44

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -10 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

-10 months