Pearl Choker

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months

432K

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

2.4%

Market size, estimated

$193Ka year

Peak month

October1.5× the quietest month

Top search term

pearl choker181K searches a year

Listings sell for $18.51 on average, from $7.90 to $214.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.51 that is $2K to $5K a year per listing.

Average price

$18.51inside the $15 to $100 sweet spot

Price range

$7.90–$214.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

7.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #760 within Chokers. It carries 540 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#760in Chokers

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

540per listing

Listings tracked

44

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months